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A Guide to the Google Page Experience/Core Web Vitals Update

A background Guide to Google Page Experience/Core Web Vitals Update. A long read on understanding Google Page Experience and its impact on your site.

Understanding Google’s New Page Experience Metrics and its impact on your website

Search Signals for page experience

Why is Google Introducing the Page Experience Update?

  • 1. Focus on the user and all else will follow.
  • 2. It’s best to do one thing really, really well.
  • 3. Fast is better than slow.
  • 4. Democracy on the web works.
  • 5. You don’t need to be at your desk to need an answer.
  • 6. You can make money without doing evil.
  • 7. There’s always more information out there.
  • 8. The need for information crosses all borders.
  • 9. You can be serious without a suit.
  • 10. Great just isn’t good enough.
Search SIgnals for page experience

So, What Are Core Web Vitals?

Cumulative Layout Shift

What to do to improve your Page Experience Metrics

  • 1. Optimise your Images
  • 2. Speed up your server to get that loading time down
  • 3. Stabilize loading by specifying room for images and the like
  • 4. Look into critical CSS to load above the fold content quicker
  • 5. Improve loading of third-party scripts
  • 6. Make Sure Key Page Templates Are Mobile-Friendly
  • 7. Audit Your Site for Security Issues
  • 8. Make Sure Forms and Embedded Resources Are Served Over HTTPS

What will the Impact of the Page Experience Update be on your website?

It is a ranking factor, and it’s more than a tie-breaker, but it also doesn’t replace relevance. Depending on the sites you work on, you might notice it more, or you might notice it less. As an SEO, a part of your role is to take all of the possible optimizations and figure out which ones are worth spending time on. Any SEO tool will spit out 10s or 100s of “recommendations”, most of those are going to be irrelevant to your site’s visibility in search. Finding the items that make sense to work on takes experience.

John Mueller – Google
Google Webmaster Trends Guru John Mueller and Peter

I don’t know who needs to hear this but putting work in core web vitals doesn’t mean that the site can’t lose rankings over time. I also washed my car hundreds of times and it still left me standing on the highway.

Gary Illyes – Google

Latest Update:- HTTPS no longer a Ranking Factor