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A Quick Recap of the Recent Changes to Google Search

16 Sep 2014, in SEO.

What’s Hot (and What’s Not) in Google Search Following the Summer SERPs Shake-Up?

So, what’s hot in the SERPs right now?

Local Search

Recent changes to Google Search - local pack results
Recent changes to Google Search - local pack results
Local pack data - Moz
Local pack data - Moz

Website Security

Zelst

In-Depth Articles

Zelst

What’s not so hot?

Video Thumbnails

  • Your brand should be accessible to users seeking out local businesses.
  • Your website should be safe and secure.
  • Your content should add value to the user experience.
  • Try not to get disheartened. Instead, learn from these changes and move on.
  • A proactive, long-term approach to SEO is always better than a reactive, short-term one.