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Black Friday Digital Marketing: 16 Things to Think About

Although originally an American tradition, Black Friday was introduced to Britain by Amazon in 2010.

Black Friday Digital Marketing Guide Overview

  • Make sure your promotions stand out from the crowd
  • Consider extending your offer period
  • Ensure your have enought stock to meet the demand
  • Liaise with your delivery partners
  • Make sure your website is working efficiently
  • Ensure your website is suitable for mobile
  • Hyper-relevant keyword targeting
  • Optimise your local listings
  • Create location-specific landing pages
  • Target local keywords
  • Shout about your offers on your social platforms
  • Have all hands on deck
  • Reward your customers through exclusivity
  • Nail your email copy
  • Plan a PPC campaign that aligns with your business
  • Target the right people with paid social

Your Offerings

“It certainly is becoming more like Cyber November because people are getting a jump on their holiday shopping much earlier year over year”.



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