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15 Easy SEO Wins to Outrank Your Competitors on Google

Search engine optimisation strategy is a long game, requiring the right resources, technical expertise and know-how.

15 of the Best SEO Hacks

  • Target relevant keywords in your copy
  • Optimise titles and subtitles
  • Optimise your metadata (your meta title and meta description) and page URL
  • Include alt tags on all images
  • Link your other webpages throughout the content and where relevant
  • Capture low hanging fruit opportunities by optimising pages that rank on page 2 of Google search results
  • Optimise your internal linking structure.
  • Use relevant keywords in your site categories.
  • Link to products, services, blogs, or whatever you think will help users find the pages more easily.
  • Analyse competitor website menus and consider the questions:
  • what do my competitors do well?
  • is there any information or pages that my users will find helpful?
  • what do they do not so well?
  • Conduct a site audit to check for any broken links or redirects. Fixing broken links can also improve user experience, ensuring that users reach the correct page the first time they click a link.
  • Use free image sites to avoid copyright issues.
  • Always credit your source, even if it’s your own image.
  • Optimise images before uploading.
  • Optimise the image file name using your target keywords.
  • Use alt text to describe your chosen images.
  • Use .jpg files rather than .png.
  • Make sure that your business name, address and phone number are consistent
  • Optimise your images
  • Reduce the number of redirects
  • Compress files on your website
  • Optimise your code
  • Consider using lazy loading
  • Avoid keyword stuffing
  • Make your anchor text sound genuine
  • Use relevant keywords as your anchor text
  • Optimising on-page SEO
  • Optimising for the specific type of featured snippet
  • Targeting long-tail keywords
  • Answering Google related questions in your content

Summary of Our Best SEO Hacks:

  • Make sure your content is actually being indexed
  • Optimise for keywords
  • Target long-tail keywords
  • Focus on on-page optimisation
  • Internal link optimisation
  • Make your site secure
  • Add images to your webpages
  • Optimise existing images
  • Prioritise a mobile-friendly design
  • Fix local listings
  • Optimise your rich snippets
  • Fix duplicate content
  • Improve your site speed
  • Optimise internal anchor text
  • Optimise for featured snippets