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Everything You Need To Know About Social Media Influencer Marketing

Influencer marketing may seem like a modern concept, but the basics of its practice have been used for decades.

Social Media Influencer Marketing

What is an influencer?

Why do we care about social media influencer marketing?

Types of Influencers

Do’s and Don’ts of Social Media Influencer Marketing

  • Brand awareness: This could include engagement (likes, shares, comments), website traffic or press mentions.
  • Direct responses: Purchases or leads coming directly from the influencer. This can be tracked through personalised URLs or promo codes.
Account Size
Price per post
1-5k
100-250
5-10k
250-400
10-20k
400-800
20-30k
800-1000
30-50k
1000-1500
50-100k
1500-3000
100k+
3000