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What Are Google Attribution Models?

GA4 attribution models are the answer to business’ and advertisers’ prayers. As the number of digital advertising channels increases, and consumers become savvier about online ads, it is harder to know which channels are the most lucrative

25 Jul 2023, in Google Analytics.

What is Attribution Modelling?

What are Google attribution models in GA4?

Data-Driven Attribution Model

Cross Channel Rules-based Model

Ads Preferred Last Click Model

What attribution model does GA4 use?

What is the best attribution model to use in GA4?