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Google AdWords Quality Score and its Importance

23 Jan 2014, in Latest Featured Post, PPC.

On a Scale of 1-10, How Important is Quality Score for PPC?

quality score
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The Importance of Quality Score

  • Click through rate (CTR): how often (in percent) the ad is clicked on when it comes up in the search engine results
  • Relevance: how relevant the keyword is to its ad group
  • Landing page quality: how well targeted the landing page is, and how far it satisfies the user’a requirements.

Other Important Factors Contributing to Quality Score