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How to Convert Instagram Followers into Sales

Instagram is quickly becoming one of the most-used social media platforms for businesses.

7 Tips to Increase Instagram Sales

1. Switch to a Business Account

  • Categorising your business.
  • Adding CTA buttons (contact, call, website link, etc).
  • Tracking your account’s analytics with the Insights tool. This lets you see when your followers are most active, the demographic you reach, your impressions, reach, website clicks, and more measurable data.
  • Paid ads and the ability to boost posts to reach a wider audience.
  • Linking your Instagram to your Facebook shop catalogue and tagging products in your posts, allowing your followers to click on images and be directed to your e-commerce page.

2. Utilise Instagram Shopping

  • Your store-front on Instagram. This is the place to share the story of your business and where users can shop your collections and view product details. Checkout on Instagram is currently only available in the US – a feature we are hoping will be rolled out more widely soon!
  • Tagging products in your posts. Product tags let you highlight items from your catalogue directly in your photos and videos, which means that users can easily tap to learn more.
@Ikea using the product tag feature.

3. Be Seen

@Google‘s grid Instagram feed.

4. Serve, Serve, Serve

@Google‘s Instagram posts supporting Native American and LGBTQ+ communities.

5. Find Your People

6. Engagement > Followers


7. Be Intentional