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How to Improve Your Business’ Instagram Accessibility for Visually Impaired Users

Instagram has over 1 billion active users worldwide and many brand’s want to capitalise on this powerful, free-to-use marketing tool – and they’re quite right to.

Marketing cannot be considered inclusive of people with disabilities if it is not accessible.

Hannah Frankl for Think With Google, November 2020

Do visually impaired people use Instagram?

How do you make your Instagram accessible?

  • Using Instagram alt text
  • Formatting your hashtags
  • Considering your use of emojis

Using Instagram Alt Text

How does alt text work on Instagram?

  • Press ‘Advanced Settings’ at the bottom of the screen just before you share your post
  • Underneath the ‘Accessibility’ header, press ‘Write alt text’
  • Write your Instagram alt text and then press ‘Done’
  • Press the ellipse on the top right of your Instagram image
  • Press ‘Edit’
  • On the bottom right of the image, press ‘Edit Alt Text’
Adding ALT text to images on Instagram

What should I write for alt text on Instagram?

Can you use Instagram alt text for SEO?

Formatting Your Hashtags

Considering Your Use of Emojis

Example on how to add ALT text to Instagram.