Contact Free SEO Analysis

What is Search Network with Display Select?

12 Sep 2014, in PPC.

Search Network with Display Select: What You Need to Know

Search Network with Display Select vs Search Network Only

Key Features and Benefits of the New AdWords Campaign Type

  • Search and Display Networks has typically delivered a much less targeted campaign, bringing mediocre traffic, swallowing budget and resulting in a much poorer ROI.
  • Search Network with Display Select uses new methods to target ads to a more specific (and relevant) audience than the old Search and Display Networks campaign type.
  • It extends the reach of Search Network Only campaigns to the display network with no extra management required.
  • Better targeting and exposure = better ROI
  • If you are running Search and Display campaigns separately, or have a limited budget and poor impression share from normal search, you should avoid upgrading.

Further Reading

  • About “Search Network with Display Select” – AdWords Support
  • Select a new, better performing campaign type for acquiring customers on Search and Display – Inside AdWords
  • Choose the campaign type that’s right for you – AdWords Support
  • Image courtesy of