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Why is Quality Content Important for SEO?

If you work in digital marketing in any capacity, you’ve probably heard the phrase ‘content is king’, but we feel it’s often misused.

05 Oct 2021, in SEO, Inbound Marketing, New, Sophie.

‘Content is King’

What Changed?

What Is Quality Content?

Does SEO Even Matter Any More?

  • Visit your website from the front end – is there anything that makes the experience difficult? For example, is your anchor text relevant with appropriate links?
  • Make sure your posts have easy scannability – headings, subheadings and bullet points can help break up large chunks of text.
  • Updating your blog regularly and consistently can help keep your posts ranking. The information will need refreshing, and it means you can optimise for the latest best SEO practices.
  • It’s important not to overdo it on SEO optimisation. Things like keyword-stuffing used to be a great way to get your content to number one on the SERP, but now it’s an almost guaranteed way not to rank at all.

How to Create High-Quality Content

Get to Know Your Audience

  • Create buyer personas and keep them up to date.
  • Ask your customers what they need to know.
  • Make a note of the questions you get asked frequently, and create content responses such as blog posts or video tutorials.
  • Learn what kinds of questions your potential customers might be asking on industry-relevant forums.
  • Reddit can be a great resource for this, as its subreddits (forums) can be very niche.
  • Comment on the latest news and trends in your sector.
  • Don’t forget to have a sneaky peek at what your competitors are doing!
  • Work with others in your industry and in the media to create an honest backlink profile – this will encourage search engines to see you as more authoritative.

Provide Value