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Content Specialist

Zelst is a leading digital marketing agency and is proud to be one of the longest-established and experienced agencies in the North of England. Due to the steady growth of our agency our Content team is expanding, and we are looking for an experienced Content Specialist to join our team.

  • Based at our offices in central Harrogate, North Yorkshire
  • Dedicated time for training and development
  • Birthday day off
  • Zelst is a long standing Google Partner and Microsoft Partner with the additional development benefits this entails
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Some of our team members

The Role

Key Resposibilities

  • Implementation of content campaigns including content creation, on-page optimisation, link building and email campaigns
  • Writing engaging blogs, pages, product and republishing for a wide variety of audiences, including business to business and business to consumer retail
  • Creating content, republishing and optimisation plans
  • Research topic areas for client content calendar development
  • Carrying out client competitor and industry research
  • Carrying out Keyword, related questions research and SERP analysis
  • Adding and monitoring of keywords to tracking software, e.g. Moz, aHrefs and SEMrush
  • Building buyer personas
  • Checking copy (proofreading and reviewing SEO value)
  • Manage multiple client projects simultaneously while ensuring deadlines are met
  • Understanding best SEO practices and applying these to the work being carried out
  • Build and develop client relationships, ensuring that excellent customer service is delivered at all times
  • Assist with the preparation of report data and reports
  • Assist with the preparation of presentation material, content and presenting

Key Skills, Experience and Attributes

  • Excellent understanding of written and spoken English
  • Excellent writing skills
  • Strong communication skills – both written and verbal
  • Highly organised and the ability to multi-task and prioritise
  • Ability to deliver a high level of customer service
  • Good level of Microsoft skills (Word, Excel and PowerPoint)
  • Excellent level of attention to detail
  • Be forward thinking
  • Be solutions oriented
  • Be proactive with a ‘can do’ approach to work
  • Eager to learn and progress with a curiosity to explore new approaches to challenges
  • A sound knowledge of using Google Analytics
  • Commercial understanding and mindset
  • Ability to work in a collaborative team environment
  • An understanding of digital content and how it is used within a commercial environment
  • Understanding of search engine algorithms and best practices and how SEO affects the success of digital content
  • A familiarity with HTML, CSS and JavaScript and their potential impact on content performance
  • Analytical skills with the ability to assess and critique work
  • A creative person who can bring new ideas and a fresh perspective on content
  • Has an eye for presenting visual material to engage target customers and clients


  • Bachelor's (preferred)

Place of Work

< class="c-small-body h-colour-grey"> Holiday Allowance


Benefits of Working at Zelst
  • Birthday day off
  • Company bonus scheme
  • Dedicated time for training and development
  • Casual dress
  • On-site parking available
  • Pension scheme
  • Our office dog Pongo is always around for play and a cuddle
  • Free parking
  • Zelst is a long standing Google Partner and Microsoft Partner with the additional development benefits this entails
Is this role for you?