Social Media Strategist

The Role

Key responsibilities

• Overseeing and managing client social media campaigns including; initial research, implementation and reviewing activity measuring these against KPIs and reporting to clients and the wider Zelst team
• Planning monthly social media activity via content calendars/roadmaps and managing proactive social media brand content, including text, audio, visual and multimedia formats
• Delivering paid social and content campaigns; creating, implementation and management. Reviewing and overseeing its optimisation from set up, and reporting on social media advertising platforms
• Developing and planning influencer and affiliate campaigns
• Develop a deep knowledge of your client’s social landscape; understand their challenges, what the key opportunities for growth are and develop the role Social Media plays in their marketing activity to achieve optimum results and ROI
• Creating social strategies to drive traffic, engage and convert customers and report on analytics and behaviours
• Manage client budgets and costings: produce analysis and reporting on activity and updating roadmaps and other team members
• Leading face-to-face client meetings and communicating your plans, ideas and results, feeding back analysis and improvements
• Managing and providing feedback, direction and mentoring to our team
• Researching new and developing social media trends and technologies to give insights into new opportunities, markets, channels or competitor activity; ensuring that best practices are being applied across all channels and learnings are shared cross-team
• Assist in producing and delivering innovative and strong pitches to prospective clients and present as part of a team with authority and enthusiasm

Requirements

• At least 1 years experience working in a social media marketing role
• Have agency experience working on multiple clients
• Experience of B2B social media marketing on multiple social media platforms including Instagram, Pinterest, YouTube, LinkedIn and TikTok
• High quality content creation skills including copywriting and experience of design software
• Excellent communication skills to liaise with clients and wider team members
• In-depth knowledge of target audiences, including platforms and targeting methods
• Experience using platforms for multiple social media outlets including Hootsuite and Upfluence
• A working knowledge of analytical tools including Google Analytics, Upfluence and Social Insights tools
• A strong understanding of content, inbound and search marketing along with a basic understanding of on-page and technical SEO
• Highly efficient in Excel and PowerPoint
• Strong commercial awareness and attention to detail
• Ability to work under pressure and to tight deadlines
• Facebook/Meta Blueprint Certification would be an advantage but not essential

Benefits of working at Zelst

• Work for one of the most established and experienced agencies in the North of England offering job security
• Zelst is a long standing Google Partner and Microsoft Partner with the additional development benefits this entails
• Company bonus scheme
• Option to work from home two days a week
• Pension scheme
• Allocated time every month for personal development and training
• Follow a training program of virtual learning and practical learning delivered to you by our specialists
• Opportunities to attend industry events and conferences
• Ample holiday allowance, including an extra day of annual leave for your birthday and the opportunity for more days off with our ‘achievement of the week’ incentive
• Free parking
• A 5-minute walk from the train station, bus station and Harrogate town centre
• Our office dog Pongo is always around for play and a cuddle