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Google Shopping/Product Ad Optimization

Working with a certified Google Shopping agency

What Is Google Shopping?

When someone searches for a product, Google Shopping selects the items from its database that best match their search query. This database consists of shopping feeds submitted by advertisers, plus relevant products that Google has automatically picked from merchants’ websites. Clickable image links of those products then appear to the top right of the search engine results.

Ads are selected based on relevancy, quality and the copy that is used to describe them, plus the ‘bid’ price that is placed on them by the merchant.

The Google Shopping results feature a picture of the product, its price and the name of the supplier. For users, this offers a quick and easy way to search for products online, cutting browsing time and facilitating product comparison. For advertisers, the increased relevancy of the listings results in higher click-through rates, lower bounce rates, higher rates of conversion, lower cost per click and a better ROI.

Strong Google Shopping Management and Campaign Performance

175

Average improvement in conversions %

880

Average increase in search visibility %

40

Average improvement in position %

How to grow a business through a PPC conversion model

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