Save 20% on Google Shopping Ads with Zelst CSS
Google Shopping Product Ads Offer one of the most effective ways of promoting your ecommerce business and can deliver one of the highest returns of any marketing activity. Using Zelst as Product Ad Optimisation Partner will ensure your Product Ads achieve the best ROAS. Using Zelst as your Comparison-Shopping Service (CSS) agency partner will save you up to 20% on your Google Shopping Ads cost per click (CPC) in the UK and Europe. Using Zelst CSS means cheaper bids, increased ad presence, potential further growth for your shopping campaigns and much higher ROI on your European Google Ads Campaigns.
What is a CSS and how is it different to Google Shopping?
Comparison Shopping Services (CSS) are alternative shopping services to Google Shopping, displayed in Google Search results to make searches more competitive and varied, following the EU Ruling in 2017 that Google had an unfair advantage by favouring its own Shopping Ads in search results.
There’s no need to worry; your website’s shopping ads will still appear in Google’s search results, meaning you’ll still have access to high volumes of traffic but with the bonus of a discounted cost-per-click! You can also continue to pay for Google Ads as normal and access your Google Ads and Google Merchant Account as you do now, but you save 20% on the cost per click and either benefit from increased visibility, clicks and sales or a reduced bill. You can read more details from Google on how CSS’s work with Google here.
ere. Benefits of using a CSS agency for Google Shopping
Overall, using a CSS like Zelst's provides far greater ad exposure, lower costs and more opportunities for product optimisation, resulting in higher visibility and delivering a much higher ROI for your shopping and product campaigns. Here’s how:
20% off the CPC
Google shopping needs to provide a competitive and profitable platform. Google gives away its profit margin on the shopping clicks it receives from Zelst CSS in Europe, making the 20% reduction in CPCs possible for ecommerce businesses and allowing other CSS to remain visible in auctions.
Increased ad presence
Not only will visibility in results remain on Google, but your ad presence could also effectively double as merchants can appear twice in the same auction. Although Google avoids showing the same products from the same business next to one another, using multiple CSSs’, or using a CSS alongside Google Shopping, means that different products from the same business can be shown in the same auction.
Reinvestment opportunity or growth
Rather than just keeping the savings you make from the 20% discount on CPC, why not reinvest that money back into the account to help increase measurable metrics? When your account is being managed effectively by Zelst CSS agency your reinvestment could improve clicks, impressions and most importantly contribute to the increase of that all-important conversion rate.
Certified Google Partner
Zelst is proud to be an official Google Partner, specialised in Search and Shopping. Our team of biddable media specialists are all qualified, certified and experience Google Specialists with Google Partner Status. This means all our client campaigns adhere to Google’s strict performance standards, we can demonstrate significant growth in our client base, and we undertake annual training and examinations to ensure we are at the top of our game.
See How Much You Could Save (or Gain) No
Do you want to find out how much you could save by using Zelst as your Comparison-Shopping Service (CSS) agency partner and saving you up to 20% on your Google Shopping Ads cost per click (CPC) in the UK and Europe? Or do you want us to work out how much more revenue you could generate by utilising our CSS? Using the Zelst CSS means cheaper bids, increased ad presence, potential further growth for your shopping campaigns and a much higher ROI on your European Google Ads Campaigns.
Our Results, Our Clients' Success
We aren't just a Performance Marketing Agency who are pretty good at running and optimising Shopping Ads and Paid Media, we are your Growth Partner. We help our client grow their online presence and ROI year on year. Would you like to join them?
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