United Kingdom
Influencer Marketing
Although it may seem new, collaborative avenues with influential individuals have been used within the advertising industry for decades. Whether it’s a single quote, a Q&A session or a long opinion piece, getting influencers involved can do wonders for brand awareness, sales and customer loyalty.
With decades of digital experience in social media and outreach channels and a proven record of client satisfaction, we’re confident to partner with you to build, launch, maintain, analyze and optimize your campaign with our influencer marketing service. Working across multiple sectors, we can find influential people within your industry to help amplify your marketing efforts.
As a specialist SEO and influencer marketing agency, we’re passionate about building valuable connections that help you build consumer trust, improve brand sentiment, grow your audience and, most crucially, maximize your ROI.
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What is influencer marketing?
Influencer marketing refers to the process of collaborating with influential people online to achieve your marketing objectives. Partnered with our social media team and outreach services, influencer marketing helps to ensure your PR strategy is multi-faceted so you can maximize your growth and online presence.
Discover everything you need to know about social media influencer marketing over on our blog!
How we Increased Organic Traffic by 1,353% with Content
Read how we developed a content strategy for our client in the wig sector and achieved SERPs domination.
As well as an increase of 1353% in organic traffic, we also improved domain authority by 165%, search visibility by 216% and contributed to an increase of 120% in revenue in 3 years.
What are the benefits of using influencer marketing?
Build an Engaged, Loyal Community
Influencers offer an angle that brands cannot achieve with traditional social media efforts, and teaming up with them can instil greater brand trust and loyalty, helping you build a community of engaged buyers.
Influencers typically center their brand around their niche, lifestyle and personality, allowing them to come across as more sincere and personable than a brand can. Our influencer marketing service involves our experts collaborating with individuals who are popular within their niche due to their expertise and authority.
Build Upon Your Brand Personality
Brands can use influencer marketing to amplify brand awareness, promote products, introduce themselves to different markets, or align brand values with personalities.
Social consciousness is becoming more and more popular in the buying process, so positioning yourself alongside an influencer whose values and morals align with your brand ethics can help your brand be seen as more invested in those values, and therefore more aligned with your customers’ beliefs.
Create Meaningful Connections
Using our software and our influencer outreach services, we can identify influencers that have excellent perceived authenticity and will represent your brand effectively by creating valuable content.
Aiming to build long-lasting relationships, we value meaningful, sustained partnerships with the right influencers and work hard to foster these connections. We work across multiple platforms, including Instagram, TikTok, and YouTube.
Strengthen Your Brand Awareness
The average mobile user spends several hours a day on social media, with almost one in 10 people aged between 16 and 24 spending seven hours a day on Instagram, so it’s an obvious place to establish your brand and promote brand awareness. By working with an influencer marketing agency to start your influencer campaign, you are accessing a large, engaged audience that you wouldn’t be able to otherwise.
Take Advantage of The Highest Return on Investment of All Marketing Channels
You can’t argue with an average ROI of $18 for every $1 spent. Additionally, the SEO benefits are huge. Using influencers to share content from your website and blog helps maximize traffic and links back to your site. This can contribute to a more prominent position in the SERPs, helping you to be seen and get found online by new customers more easily. Our influencer outreach services support link building to maximize SEO benefits and maximize digital PR.
"A great team to work with who took our initial requirements and enabled a professional, effective solution to market. Highly recommended!"
Security Hardware - David Laschke, General Manager
Our Influencer Marketing Service
As a specialist SEO and influencer marketing agency, we offer a range of services from organic and paid social through to PPC, ensuring that your campaign receives a full-service approach. From ideation of creative concepts to campaign performance analysis, our influencer marketing service team takes care of everything, so you don’t have to.
Strategy
- Together, we will develop a strategy to suit your short and long-term goals based on your key objectives outlined with the influencer marketing service team at the beginning of your journey.Recruitment
- We have access to a large database of influencers at our disposal using our specialist talent matching software. We fully vet influencers to make sure they are perfect for your brand and will drive engagement with your target audience.Content Marketing
- With a background in content that has SEO at its core, we’re experts in bringing your product or service to life online. Our authentic and genuine approach ensures your campaign is based on storytelling, not advertising.Social Media
- Our team comprises of social media and paid media specialists, so we know how to work our way around a great Instagram ad. Collaborating with specialist teams to support the influencer marketing service ensures your campaign yields the best results possible.Outreach and Link Building
- To support your influencer marketing campaign, we use digital PR methods to make sure people talk about your brand for many months after launch. Our influencer outreach service team build relationships with journalists and publications, resulting in links back to your campaign, increasing visibility and links to your website.Multi-Channel Approach
- Tik Tok, Facebook, Instagram, Twitter, LinkedIn or YouTube – you name it. We’re well-versed across all social platforms to advise which spaces suit your campaign the best.Campaign Management
- Our team is on hand to manage and optimize your spend, with social media, outreach and paid social specialists to offer expertise.Performance Analysis
- Based on objectives and KPIs decided at the very beginning, we strive throughout for success. Progress is measured from start to finish to provide you with insights that speak volumes.As a digital influencer agency, we’ll ensure your brand is represented expertly and professionally by the right people with the right audience. If you’d like to learn more about how working with a social media and influencer strategy agency could benefit your business, please get in touch with our expert team today.