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Facebook Ads and the Impact of iOS 14

Within the Digital Marketing space, there has been a lot of talk around the impact of Apple’s iOS 14 update and how it’s going to affect Facebook Advertising.

How does iOS 14 affect your Facebook ads?

  • Effectively deliver ads to people based on the existing engagements they have had with your business.
  • Track and report on specific conversions for certain customers.
  • Ensure your advertisements are delivered to the most relevant people and at the right time and place.
  • Predict and optimise your cost per action over time and efficiently allocate budget.

Facebook’s Response to iOS 14


What should I do next about the iOS 14 update?