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Micro and Macro Influencer: Which Is Right for Your Business?

Influencers are individuals who are perceived as having expertise on a topic and use this authority to engage with a large follower base to influence their attitudes and behaviours. The influencer marketing industry has doubled since 2019, revealing the critical impact that micro and macro influencers have on businesses worldwide.

What is a Macro Influencer?

Macro Influencer Advantages:

Macro Influencer Limitations: 

Which brands should partner with a macro influencer, and what should they expect?

What is a Micro Influencer?

Micro Influencer Advantages:

Limitations of Micro Influencers:

Which brands should partner with a micro influencer, and what results can they expect?

Influencer Working From Home

Other Types of Influencers

Mega Influencers

Nano Influencers

How to Find Influencers for Your Next Campaign