We are aware of a LinkedIn/Email recruitment scam, from people purporting to represent Zelst. We are aware they are using fake domains like zelstwork.io and non-authentic emails. This is a potential Phishing risk and is not connected to Zelst.
AI overviews and searches have created unprecedented change in the world of search marketing. Organisations have had to adjust to significant declines in organic traffic as AI-generated summaries become increasingly frequent in search engine results, resulting in a significant increase in zero-click searches.
AI overviews and searches have created unprecedented change in the world of search marketing. Organisations have had to adjust to significant declines in organic traffic as AI-generated summaries become increasingly frequent in search engine results, resulting in a significant increase in zero-click searches. Over the past eighteen months or so, it has become increasingly important to write E-E-A-T and people-first content, and to ensure your website is cited by large language models (LLMs) like ChatGPT, Perplexity, Claude and Copilot, and by Google’s many AI features like AI Overviews, AI mode, and Gemini.
Capturing AI visibility might seem difficult, but in this blog, we’ll explain how implementing E-E-A-T standards within your content and strategies will improve your likelihood of appearing across AI search channels.
