PPC Audit
A PPC audit service digs deeper than PPC management, going back further and exploring every corner of your account to improve its overall performance.
When you’re crafting creative ads, setting up sitelinks, assigning audiences, reviewing keyword terms and placing bids in your campaigns, a ‘set it and forget it’ attitude just won’t do.
A PPC audit agency will provide a comprehensive analysis of your account and campaigns to identify any issues which are affecting performance and expose any areas of potential in your campaign structure. This ensures your budget is being spent in all the right places.
A comprehensive PPC audit:
- Highlights areas that require attention and provide information and insight into how customers are reacting to your campaigns.
- Removes wasted spend from your campaign.
- Creates a stronger platform for your service to stand proudly on.
Our dedicated team of paid search experts is on hand to give your account the time and affection it needs, so we can make sure you’re getting real value for money.
How Does a PPC Audit Work?
A PPC audit can cover any number of issues, and every audit is tailored to each business's individual goals.
1. Looking into the reports
First things first, reviewing a search term report will help us to find out exactly what customers are searching for and if the current keywords which are being used are sparking relevant interest. A search term report also gives us an insight into potential keyword opportunities and directions in which you can take your campaign.
2. Reviewing ad content
We then analyze ad content in greater detail. We review your choice of ads and ad inventory, your extensions and how they are positioned on the page. The content of every advert plays an essential role in grabbing the customer’s attention and enticing them to click through to the desired landing page. That’s why we comb through each and every ad to ensure every heading packs a punch and every call to action speaks to the right customers.
3. Analysing on-page user experience
Next, we review every landing page to ensure it delivers the experience users expect. Landing pages are crucial to conversions, as nobody wants to land on a page that isn't relevant or helpful. We assess image quality, content quality and quantity, and how relevant the page content is to your ads. Once that's complete, we dive deeper into your PPC accounts by reviewing audience targeting, bid strategy and bid modifiers, Quality Scores (account and keyword level), budget optimization, Return on Ad Spend (ROAS), audience, location, demographic and device targeting and paid media channel strategy.
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