Keyword Research
In light of the ongoing developments in AI-assisted search, we believe that understanding user search behaviour through keyword research services remains one of the most integral factors in any successful SEO campaign. However, valuable keyword research is far more nuanced than creating a list of terms your customers use in their queries.
What is Keyword Research?
Keyword research involves discovering, evaluating and selecting the words and phrases you want to target in order to appear in searches made by your target audience. Different search terms reflect specific user intent, and understanding what motivates each search is essential for businesses to strategically incorporate relevant keywords throughout their websites and marketing campaigns.
From identifying the users you want to target and the information they seek in their queries to understanding how their behaviour changes throughout the buyer’s journey and the businesses you are competing with, developing an effective keyword strategy is a complicated process that benefits from highly experienced and skilful agency insight.
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Working with a Keyword Research Agency
What is Keyword Research?
Keyword research is exactly what the name suggests – researching what words and phrases your customers are typing into the search engines and how your website can effectively target these to drive traffic and conversions.
Keyword research and digital marketing go hand in hand, and one cannot happen without the other. Researching how existing and potential customers search for your product or service is vital so you can provide them with the information they want and ensure that they find you online.
How We Work With You
Information
Providing us with information about your brand, goals, customers and direct competitors allows us to narrow the scope of our keyword research.
Research
aking that information into account, we will research, analyse and collate a list of keywords that we believe will best serve your brand and its goals.
Review
Before applying these terms to your SEO strategy, we invite you to review our research and highlight anything that seems inconsistent with your brand messaging or service provision.
Application
Once we have finalised your list of target keywords, we will integrate them across your website in the most effective way to improve your E-E-A-T, rankings and traffic.
How Do Keyword Research Services Benefit Your Business?
From revealing gaps in the market and predicting shifts in demand to enabling businesses to speak in their customers’ language, leveraging the expertise of an SEO keyword research agency allows companies to maximise their visibility on the search engine results page (SERP) while ensuring relevant users can find their website. By enlisting our keyword research services, your business can gain the following insights:
Understand Your Target Audience
Understanding your target audience is essential to revel the true search intent for this audience, the language they use including jargon, industry slang, appreviations and highly technical terms, the search terms your ideal customer profile use and don't use, the different people and roles involved at all stages of the buyer journey and a number of other key aspects of keyword research
Analyse the buyer’s journey
Depending on the stage your customer is at in their buyer’s journey, they will use keywords with different search intent to gather information about the products or services they intend to purchase. By identifying and analysing the keywords customers use as they browse and become familiar with your brand, we can target them at every stage of the buyer’s journey to increase your influence over their purchasing decisions. In inbound marketing, the earlier stages of the buyer’s journey are typically referred to as the Awareness, Consideration and Decision stages, followed by the Retention and Advocacy stages for more loyal customers.
Understand the Informational Needs of Your Customers and Prospects
By understanding what your buyers and potential buyers need to know you can make sure you give your buyers a smooth and streamlined journey, all their needs are met and you can be visibble whenever the try to find the information they need.
Identify organic competitors
Once we have pinpointed the search terms your customers use, we can review the search engine results page (SERP) to see what is already ranking for those keywords. This allows us to identify your organic competitors and offer insights into how your webpages and content should be structured to deliver better value to customers and search engine bots.
Targeting realistic keywords
Attempting to rank for more competitive keywords can be unrealistic early into your SEO strategy, while long-tail keywords provide excellent opportunities to corner specific areas of search and establish your business as an authority within its industry. Employing our keyword research services will allow you to focus your efforts on user searches that are attainable for your business, such that you can steadily rise through the SERP rankings before integrating more competitive keywords into your strategy.
Streamlined site structure
Whether you are designing an original website, migrating your existing site or improving your user experience (UX) with an optimised navigation system, our keyword research service provides valuable insights into user behaviour that can inform and transform your site structure. By constructing a content hierarchy that mirrors your customers’ natural progression through the buyer’s journey, you can increase visitor engagement by guiding them through your site from the Awareness stage to Conversion.
Maximise Visibility with Our Keyword Research Service
Identifying the most relevant keywords and phrases to your brand, then strategically deploying them across your webpages and content, gives you the opportunity to rank for core industry terms while taking advantage of the latest search trends. At Zelst, we have been providing customised keyword research services for over two decades, increasing our clients' visibility and delivering tangible results for their businessehttps://www.zelst.co.uk/blog/how-to-do-keyword-research-for-content-writing-in-4-easy-steps/s.
To learn more about how we conduct keyword research for content writing success, or to discuss how our keyword research services could be integrated into your current search strategy, please contact us today.