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What is Google SERP Volatility and How to Respond

Google SERP volatility refers to the fluctuations of your site's rankings in Google search results. It can occur at any time, but it's most likely to happen for the reasons covered in this post.

28 Feb 2024, in SEO.

What is SERP Volatility?

Potential Causes of Lost Rankings and Resolutions

Search intent

Algorithm changes

Indexing issues

Google A/B SERP testing

Penalties (Manual Actions)

Cannibalization

Volatile SERPs Honourable Mentions

How to Prevent SERP Volatility from Happening

How to track SERP volatility:

To Wrap It Up: