Until recently, many marketers have considered pay per click (PPC) search advertising to be the most effective and cost efficient advertising solution available. However, times are changing, and those in the know are beginning to shift their focus towards Google Shopping. Yet this is no easy task, and the substantial amount of time and effort required has led many to ask, why use Google Shopping as opposed to text or display advertising? Is it really worth the investment? In order to answer these questions fully, I will begin with a brief history lesson.
Why Use Google Shopping?
Why use Google Shopping as opposed to text or display advertising? Is it really worth the investment? Discover the benefits of Google Shopping here.
19 Feb 2015, in
Digital Strategy & PPC