United Kingdom
15,044.30% Increase in Traffic and 1,517,33% Increase in Search Visibility for Our Parcel Delivery Client
Ready to see why you should partner with Zelst? Take a look at another case study below and see how we achieved impressive results for our parcel delivery client in just over one and a half years.
Background
Search visibility is important to any website hoping to make conversions, and our parcel delivery client was no different. After all, not only does a strong online presence boost organic traffic, but it also improves the brand’s authority, therefore slashing advertising costs and delivering long-term, sustainable results.
This is why our delivery management solutions client tasked us with improving their online presence. They had previously failed to use search marketing to outrank competitors and wanted to put our experts to the test to start dominating the SERPs. With such an extensive website, our team had to think carefully about what we could do to improve our client’s SEO and content performance in the long term.
Our Approach
To produce fantastic results, you first have to come up with a fantastic strategy. So, we did just that, thinking about what SEO tactics we could implement to better our client’s performance.
- Site Review
To start, we conducted a full site audit to get our heads around what we needed to do to target our client’s weaknesses in visibility.
- Extensive research
Along with a competitor analysis and some detailed keyword research, we were able to understand how to give our parcel delivery client the edge it needed to climb the SERPs and draw converting customers in. Doing keyword research for our content marketing efforts meant that the right online users could more easily find our client as well as information that offered them value.
- On-page and off-page optimisations
With on-page efforts of page copy and blogs in place, we then turned our attention to technical SEO improvements. Doing this ensured the website looked spick and span to both users and search engines.
The Results
Want to know how our efforts panned out? Take a look at the main result overview here:
- 1,517.33% increase in search visibility
In one and a half years, we helped increase our client’s search visibility by 1,517.33%. This impressive figure contributed to an even higher organic traffic increase.
- 15,044.30% increase in organic traffic
We assisted our client in achieving an impressive 15,044.30% increase in organic traffic, helping reduce the cost per acquisition and contributing to a higher return on investment. This may have also helped increase our parcel delivery client’s conversion rate, as users scanning the SERPs are usually more engaged than those coming from paid traffic results.
- Average position increase by 34.86
In the same period, we helped increase our client’s average position by 34.86. This helped put our client’s page copy and blogs in front of more relevant users. Websites appearing higher on the SERPs usually also experience a higher CTR and enhanced trust with users.
- Positions improved for 173 keywords
Positions improved for 173 keywords for our client, with 44 new keywords in the top three and 89 new keywords in the top ten. This may have contributed to the site’s increased CTA, visibility, and traffic.
Ready to Dominate the SERPs?
Are you ready to be seen and get found by your target audience? Please start a conversation with us to talk about your SEO, PPC, and content needs. Our team would be delighted to reach success in the SERPs for your business. We can’t wait to hear from you!
Additionally, if you want to see how thorough our team’s knowledge really is, please explore more on our blog and sign up for the Zelst newsletter for specific marketing insights.
