United Kingdom
Digital Remarketing
Working with a PPC remarketing agency can help your business recapture the attention of customers who came close to converting but, for various reasons, abandoned the buying process.
Planned, developed and implemented correctly, remarketing is one of the most effective, efficient and valuable marketing tactics currently available and can achieve the highest rates of Return on Investment (ROI) possible.
With Zelst’s commercial focus and extensive experience as a qualified remarketing ad agency, we can leverage all of your other marketing activities with a high-value digital remarketing campaign to make your ROI skyrocket!
What Is Digital Remarketing?
Digital remarketing specifically targets people who have already visited your site and are familiar with your business. Perhaps their page crashed, the connection failed or they simply became distracted, so their intention to buy was compromised.
Digital remarketing provides a gentle reminder to customers to finish their purchase and return to your website. It can be used on a range of different platforms, including social media and content platforms. If you often find products or services you are interested in popping up alongside an article or news story you happen to be reading and wonder how your phone knows what you’re interested in, you don’t need to panic - it’s just the psychic power of remarketing.
Is retargeting the same as remarketing?
Remarketing and retargeting are often used interchangeably, but there are some slight differences between these two terms.
- Remarketing typically involves using a customer list or email list to target adverts at people who have previously converted on your website. This encourages them to return to buy again or buy something else.
- Retargeting involves targeting someone who has interacted with your brand online, for example, by visiting your website or engaging with your adverts but hasn’t yet converted. This reminds them about your brand and nudges them towards conversion.
Working with a PPC remarketing agency
When you engage a PPC remarketing agency, you can rest assured that our specialists will work hard to keep your brand at the forefront of your customer’s minds.
- We use your website landing pages to tag a customer’s journey through the buying process, gaining valuable data and insight.
- From the data that is collected, we can create tailored remarketing lists to achieve your specific advertising goals.
- With the help of remarketing lists, we can also create targeted ad copy that treats customers as individuals instead of using a generic marketing message. Remarketing ads can include graphics and your logo to increase brand awareness and encourage customers to click through to your site.
Benefits of PPC remarketing services
Digital remarketing campaigns usually have a higher click-through rate than conventional display advertising and a much higher conversion rate, as the people you are targeting are already familiar with your product or service. This makes them more likely to convert once we’ve given them that little reminder of why they were there in the first place.
Keep your customers coming back for more with a specialist PPC remarketing agency. Talk to us today to explore how your business could benefit from a strong remarketing campaign.