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Paid Search Account Optimization
Paid Search Account Optimization describes the process of improvement and change to your pay-per-click account, ensuring your budget is being spent in all the right places.
If you chuck all your budget into an account which hasn’t been lovingly optimized, you’ll see it disappear very quickly with not alot to show for it – haste makes waste.
Your Google Ads or Bing Ads paid search account provides statistics and data that allow and demand consistent monitoring and management to ensure optimum performance. Recruiting expert eyes to monitor your account ensures relevant traffic is driven to your site, you meet your objectives, and you achieve a higher return on investment (ROI).
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How does Paid Search Account Optimization Work?
To optimize your account we will first establish your business goals and product focus and use this information to build and structure your campaigns. We will research popular search terms, monitor your high-performing keywords and weed out the low-performing ones. Knowing which areas are key to focus on will enable us to allocate your budget accordingly.
We get to know your account inside out, managing it on a day to day basis to ensure a canny cash flow. Analyzing search terms reports will help us find out exactly what your customers are searching for and give us an insight into potential keywords and directions in which we can take your campaign.
We will remove any waste from your campaign and create a high performing platform for your service to stand proudly on. We have dedicated PPC experts on hand to give your account the time and affection it craves to ensure you are making the most of your budget and delivering the biggest bang for your buck.
With multiple campaigns, thousands of keywords and numerous ad groups to manage – structure is key. A coherent account structure controls how you want your ads to be triggered and where and when you want them to appear. A well-structured campaign also results in higher quality scores so you can achieve the best results at the lowest price.
Paid Search Account Optimization is vital in ensuring that your account is worth its weight in gold. Optimizing your account ensures low wastage across your campaigns and that you are squeezing every bit of potential from your budget.
Creating a healthy balance of keywords that offer value and volume, together with creative advertising and a boost in brand awareness, ensures a growth in online presence from PPC without breaking the budget.