At Zelst, we’re delighted to work with and lift clients in various industries; our diesel engine supply client was no different. Despite undergoing a site migration and a complete shift in focus, we were able to successfully deliver significant visibility improvements for this client within just three months.

Here, we’ll discuss how we put together a strategy to help our client’s new website align more closely with their new desired target market. Read how, by changing our client’s focus, we were able to increase site visibility by 21.50% since its launch.

When it came to transforming this client’s search visibility amidst a site migration, we racked our brains to think about what good SEO tactics, content marketing tricks, and technical SEO improvements we could implement.

Here’s what our team did in more detail:

1. Full site audit

To kick things off, we did a full site audit to understand what pages were performing well, as well as what areas we could improve upon.

2. Targeted keyword research

Our keyword research identified the most relevant search terms for service pages and blogs that captured user intent at different customer journey stages. Discover more about how we conduct keyword research for content writing.

3. Competitor analysis

We conducted a competitor analysis for our engine supplier client in an effort to identify any new opportunities to stand out in the industry. Comparing sites across the industry helped us uncover where to level up our optimisation game for the client.

4. On-page and off-page optimisation

Following the research, we got to work optimising the website’s content including page copy. We also considered technical SEO, turning our attention to internal links and features to enhance mobile optimisation. Our aim in these efforts was to make the site friendly for both target users and search engines.

After putting our skills to the test and completing the site migration, we were able to help our client make positive gains despite the challenge of targeting a completely new market.

Here’s a breakdown of the results:

• 21.50% increase in search visibility

Since the site’s migration, our specialist engine supply client’s search visibility increased by 21.50%, accomplishing higher positions for a variety of keywords focused on the engine industry.

• Improved keyword rankings

Within these 18 months, our client enjoyed improving positions for 315 keywords. It also gained 30 new keywords in the top three and 79 new keywords in the top 10, with our keywords boasting high growth potential.

• Traffic increase

In the same period, the increase in visibility prompted more users to discover our client’s services, resulting in a 24.60% increase in organic traffic growth.

Here at Zelst, we believe the right strategies produce the right results. If you’re interested in us using search marketing to outrank your competitors, please do contact us today. Our team are always looking to get stuck into new projects and can’t wait to hear about yours!

Whether you want a new SEO strategy to gain visibility or see how PPC can elevate your marketing game, we can help.

Additionally, to further explore how we achieve gleaming metrics, check out the rest of our case studies.