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Increase in search visibility using targeted optimization

Stats so good, they should be illegal. Read on to learn how we increased organic search traffic by 54.87% in 2020 for our client in the legal sector using targeted optimization which fed into a much stronger organic footprint against their closest competition.


Increase in organic traffic


Increase in search visibility for core service area


First page rankings for core service area
Traffic from Organic Search and Ranking Improvements throughout 2020
Traffic from Organic Search and Ranking Improvements throughout 2020


"Many thanks for your continued support. I am very happy with the progress of the site and the flexibility we have to make changes and promote new areas. Here’s to another successful year!"

Jayne Drake - Senior Clerk

The Strategy

  • Keyword research to find new fraud-related terms to target.
  • Identifying opportunities to rank higher for previously targeted keywords.
  • Creating new content in blog post form to target a series of fraud-related search terms.
  • Optimizing existing pages and republishing blog posts to target fraud-related search terms more aggressively.

The result

  • “leeds barristers chambers” ranking number #1
  • “barristers in leeds” ranking number #2
  • “leeds barristers” ranking number #2

"We understand the time constraints of barristers so we can work in a way that suits each barrister. Whether that’s optimizing a piece of content that’s already been written by them, creating a new piece based on their area of focus and sending for approval or communicating solely through the clerk to create content based on feedback – we can work in a way that suits them."

Zelst - Sophie Singer - Senior Account Manager
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