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AI Search Optimisation Services
Our Services
What Is an AI SEO Agency?
An AI SEO agency optimises your website and its content to maximise your brand's visibility across digital platforms, such as social media, to help it appear in LLMs like ChatGPT, Gemini, Google’s AI Overviews and Llama. AI marketing services combine traditional SEO tactics with modern, new technical and content optimisations to make your online presence easier for AI bots to understand and summarise.
Traditional SEO tends to focus on driving clicks and traffic to websites, whereas AI search optimisation services blend AEO and GEO to enhance visibility and authority. As AI engines and search results promote quality web content, it’s important to choose an AI SEO agency that will strengthen your E-E-A-T (Expertise, Experience, Authority and Trustworthiness).
AEO (Answer Engine Optimisation)
Definition: The process of structuring and optimising content so it can be extracted and cited by search engines and AI systems as authoritative answers.
Goal: To become the most trusted source for clear, definitive answers that are shown in featured snippets, AI-generated results, and conversational search.
GEO (Generative Engine Optimisation)
Definition: The process of optimising content so it is discoverable, understood, and used by AI-powered search engines and LLMs when providing answers.
Goal: To increase the likelihood that your content is cited or summarised within AI-generated responses.
Why Do You Need an AI Marketing Agency?
The way users engage with search engines has changed significantly in a short time, leading to a rise in zero-click searches. Audience intelligence platform SparkToro reported that 58.5% of American queries are answered without a click, and 59.7% of European searches are clickless because of AI results.
This shift in user search behaviour has subsequently reduced online visibility and traffic to the extent that AI SEO services are necessary for relevance and authority in whichever industry you operate.
Partnering with an expert AI SEO agency can:
- Keep you ahead of the future of search – Push past your competitors by investing in AI marketing services that ensure you’re seen in AI-generated results.
- Build trust with users and AI bots – More users are relying on AI results to answer queries and inform them about purchase decisions. Being present within an AI summary could mean you capture your audience’s attention at a high-conversion moment.
- Increase your visibility – Use AI search visibility services to boost brand awareness by being cited in an AI summary that’s highly relevant or useful to your target audience.
- Drive organic traffic – Improve your traditional SEO strategy with AI SEO services to recover your falling search traffic and click-through rates.
What Are Our AI SEO Services?
At Zelst, we offer a comprehensive range of AI SEO services that will improve your business’s performance in AI searches and results:
Bespoke AI SEO Strategy
- We will use AI-powered tools and data analysis to enhance your search engine optimisation efforts. This includes conducting keyword research, writing and structuring content for AI readability and monitoring your overall presence in AI-generated results to maximise your visibility.
Data-Led Keyword Strategy
- We leverage AI-driven systems and tools to identify, analyse, target and track relevant search terms. For example, we’ll target natural language queries, create topic clusters and assess search intent, so that your content matches what your audience is searching for rather than ranking solely for those keywords.
Actionable & Insightful Competitor Analysis
- As well as conducting competitor gap analysis to identify keyword opportunities, we analyse competitor data and monitor activity in real time using machine learning technologies. This is not only more efficient, but the automated process gathers multi-channel intelligence on competitors across social media, news and websites.
Skilful Technical SEO
- Our AI technical SEO services use natural language processing (NLP) to optimise your website’s infrastructure for better crawling, readability and extraction into AI summaries. This comprises the foundations of traditional technical SEO, because the same principle applies: users and bots should be able to easily navigate your site for it to appear in the SERPs or AI results.
Actionable AI Analytics
- We use AI-powered tools that automate data analysis of your site performance and AI visibility to generate real-time insights based on user behaviour patterns. We can determine which web pages your users engage with the most and optimise these pages for AI visibility.
Cutting-edge AI Reporting
- Using AI to generate comprehensive reports based on large datasets transforms raw data into actionable insights and presentable information. AI has also introduced predictive analytics, which allows us to generate reports based on past data that forecast future trends and risks.
Why Choose Zelst’s AI Marketing Services?
Since our inception in 2005, we have tracked and changed our approach to SEO to stay ahead of key industry developments, such as integrating AI with our marketing services. We have also implemented successful E-E-A-T-based SEO and content strategies, one of which led to an outstanding 73% increase in visibility.
At Zelst, we also prioritise our clients by committing to one business from its respective industry to avoid conflicts of interest. See more of our clients’ success stories, or speak to our AI SEO team about using our services today.
FAQs
What are AI overviews?
These are concise, AI-generated summaries that appear at the top of your search engine results page and answer queries directly, pulling from credible sources and web pages.
How do you appear in AI search results?
Your content needs to be clearly structured for an AI bot to easily scan, understand and cite it. You should also focus on having high-quality, authoritative content that builds credibility and trust.
Does AI SEO replace traditional SEO?
No, AI SEO does not replace traditional SEO. In fact, it adds another layer to long-standing SEO foundations, like meeting technical and content requirements, by ensuring that content is understood and cited by AI engines.