AI Search Analytics

AI isn’t just changing search; it’s changing people's decisions. Users are now turning to AI engines and search results for answers, summaries and recommendations, redefining the metrics and data we measure to account for AI involvement.

At Zelst, we review AI search visibility analytics to understand how audiences are interacting with AI platforms. If you want to be seen, you need to understand where you appear, when you appear and why. This is where our AI search analytics service comes in.

By using machine learning and natural language processing (NLP), our AI search analytics services analyse behaviour around zero-click searches, AI-driven journeys and conversational search patterns.

The data collected through our AI SEO analysis enables us to understand how and why users are engaging with AI. We look beyond search volumes and instead review intent, context and language used.

We offer a comprehensive range of AI-focused analytics services that account for specific content or web page performance, as well as your wider online AI presence:

• AI visibility tracking – We track how and when your brand appears in AI-generated content, including Large Language Models (LLMs) like ChatGPT, Gemini or Llama and search engine results page (SERP) AI overviews.
• AI competitor research – We conduct a competitor gap analysis to identify where your competitors are mentioned or cited in AI answers, and you are not, providing essential clarity about content opportunities.
• AI prompt intelligence – We review prompts users type into AI systems to identify new content opportunities. This enables us to embed the most relevant, conversational long-tail keywords (natural language keywords) into your content, boosting overall AI visibility.
• AI site audit – We assess how your site performs within AI ecosystems alongside traditional technical SEO issues and core web vitals. We also assess your site’s performance on AI-driven tools.
• AI prompt tracking – We track AI prompts that generate a link to your site, summarise a web page or provide citations.

AI SEO analytics has been built upon the foundations of traditional SEO to account for significant shifts in users' experiences, behaviours and online interactions driven by AI. At Zelst, we recognise the potential of AI to highlight newer and more efficient ways to be seen by your target audience. To remain relevant and visible, businesses have to optimise and report on their AI presence, especially as AI continues to develop.

We don’t just review and collect data; we translate it into a clear content direction, understanding the market and providing a strong visibility advantage. We’ll work with you to develop your presence, authority and credibility within AI results, to users and AI bots. Contact our trained AI experts today, or visit our blog to learn more about how AI is impacting the digital marketing industry.