United Kingdom
Paid Social Audit
Expand your brand reach and maximise your Return on Ad Spend (ROAS) with a paid social media audit. As a specialist social media consultancy agency, Zelst rigorously evaluates your paid campaign performance and consults on optimisation strategies to further drive your social media content.
What Is a Paid Social Media Audit?
A paid social audit is an exhaustive analysis of your presence, performance and strategy across all your social media advertising accounts, as opposed to organic channels that your brand controls to grow naturally. Auditing social media advertising campaigns in this way involves reviewing key metrics, identifying wasted spend and fixing any tracking gaps.
Paid Social Audit Services
A paid social audit examines every aspect of your advertising accounts, from TikTok Ads to LinkedIn Ads. This crucial process should be performed at regular intervals to closely monitor your chosen KPIs, such as click-through rate (CTR), conversion rate (CVR), cost per click (CPC) and cost per acquisition (CPA).
Selecting a paid social audit agency is equally important for your business. Zelst’s experienced biddable media experts investigate everything, including account structure, ad copy, budget allocation, keywords and landing pages, to ensure your campaigns align with your business goals.
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How Does a Paid Social Media Audit Work?
Our paid social media audits involve systematically reviewing every ad account to collect performance data, analyse campaign structure and create an efficient action plan. To ensure your social media marketing strategy achieves your business objectives, we take a six-step approach:
Account inventory
We begin by inventorying all social media ad accounts, including legacy accounts, and checking for consistency in your links and business information.
Keyword analysis
We determine whether your current target keywords align with relevant audience intent and identify potential additional directions for your campaigns.
Content analysis
To optimise your campaign, we evaluate ad copy and placement on various social media platforms. These play a vital role in engaging your audience enough to click on your ad.
Audience analysis
As digital marketing experts, we are skilled at tailoring ad campaigns to buyer personas and interpreting audience behaviour as an important part of our paid social media audits.
User experience analysis
Once a user clicks through to your landing page, conversion depends on its quality, relevance and accessibility. If necessary, we will optimise to give users the best experience.
Actionable reporting
While we operate transparently at every stage of your paid social media audit, our final report fully equips you to move forward with your social media marketing strategy.
What Are the Benefits of a Paid Social Media Audit?
The benefits of paid social audits are essential for campaign success and business growth. By analysing your performance across all your social media advertising accounts, we offer:
- Budget efficiency - Identifying wasted spend on underperforming ads allows you to reallocate budget to higher-performing campaigns.
- Time efficiency - By outsourcing an audit, you have more time to focus on business planning and the most important strategic tasks.
- Data-driven strategy - Numbers never lie. A paid social audit provides a clear roadmap based on data, eliminating guesswork.
- Expert insights - An external team uses specialised tools and the latest best practices for social media advertising platforms to review your campaigns with fresh eyes.
Choose Zelst for Your Paid Social Audit
When performed correctly, a paid social audit is a complex process involving multi-platform analysis and necessitating advanced knowledge of both social media and Pay-Per-Click (PPC) strategy. Minimise stress and time consumption with a trusted agency that knows exactly how to improve and maintain your social media ad performance.
Zelst is one such agency. Our dedicated team of paid social audit professionals will gladly lend our expertise to your social media ad accounts, giving them the attention they need. Contact us today to begin maximising return on investment and minimising budget spend.