United Kingdom
Google Shopping/Product Ad Optimization
By appearing above the organic (unpaid) search engine results, working with a qualified Google Shopping ads agency offers an unmissable opportunity to maximize exposure and reach your target consumers.
Google Ads are highly visible and offer the opportunity to expose your audience to a showcase of your products. Shopping ads display your product image, product name and price together with a link, direct to your product on the Search Page (SERP). This provides a huge opportunity to grow your eCommerce sales.
Zelst has extensive experience in shopping feed optimization and running effective Shopping/Product Listing Ads. Typically, we see clients’ Return on Investment (ROI) from our product feed management services far exceeding the return on any other activity.
Talk to us today about taking your online sales to another level.
Working with a certified Google Shopping agency
Achieving optimum results for your Google Shopping and additional Product Listing Campaigns, such as Microsoft Ads, Meta/Facebook Ads or Amazon Ads, is highly complex, detailed and time-consuming.
Zelst has been running Google Shopping Campaigns more or less from their inception. As longstanding Google Partners with extensive experience, a commercial focus and a strategic approach, we’re your perfect Google Shopping Partner, here to deliver outstanding Google Shopping and Product Listing Ads Optimization.
Zelst operates its own CSS, meaning that as well as saving you up to 20% on your Google Shopping clicks, because of Zelst’s strict ‘One Client per Vertical’ policy, you will get free clicks for your products, which will feature on their own via the CSS, not in amongst all of your competitors.
We will optimize your feed, on-page factors, campaigns, product groups and targeting to achieve the optimum exposure, ensuring you achieve the most profitable level of sales and highest return on your investment possible.
What Is Google Shopping?
When someone searches for a product, Google Shopping selects the items from its database that best match their search query. This database consists of shopping feeds submitted by advertisers, plus relevant products that Google has automatically picked from merchants’ websites. Clickable image links of those products then appear to the top right of the search engine results.
Ads are selected based on relevancy, quality and the copy that is used to describe them, plus the ‘bid’ price that is placed on them by the merchant.
The Google Shopping results feature a picture of the product, its price and the name of the supplier. For users, this offers a quick and easy way to search for products online, cutting browsing time and facilitating product comparison. For advertisers, the increased relevancy of the listings results in higher click-through rates, lower bounce rates, higher rates of conversion, lower cost per click and a better ROI.
Strong Google Shopping Management and Campaign Performance
With diligent Google Shopping Optimization, advertisers can make sure they’re getting the greatest possible exposure for their money. Drawing on previous experience, in-depth research and rigorous analysis, the specialist team at Zelst will help you promote your bestselling and/or high-ticket products whilst limiting wasted clicks on items that are not making the most of your spend.
As a Google Shopping agency, we will:
- Optimize your Google merchant feed to ensure you appear in the most relevant results and you are in front of customers likely to convert.
- Carry out extensive research to gain a better understanding of your target market and following submission of your product feed.
- Monitor and develop your presence on an ongoing basis. This will help you ensure that your brand and products are perceived in the best possible light and that any issues are dealt with promptly before they become costly or harmful to your business.
