United Kingdom
Microsoft Ads Management
Many digital marketers focus their marketing strategies on Google as the search engine giant has dominated the market since its inception. This means that Microsoft Ads (previously known as Bing Ads) has much lower competition, providing an opportunity to harvest high-ROAS conversions alongside your Google Campaigns.
Bing is a bit of a dark horse in the search engine industry, with many advertisers underestimating its ability and overall reach. By working with a qualified Microsoft Ads agency to tighten and refine your paid media account, your click-through rate will improve and you will see a higher rate of possible conversions.
Working with a specialized Microsoft Ads agency
At Zelst, we know how to optimize and manage your Microsoft Ads so your campaigns deliver impact. When you work with us, we’ll adapt and amend our processes to suit your businesses for a fully custom approach. However, our Microsoft Ads specialists will typically follow the below process.
- Our Bing-accredited professionals will research your current keywords and compare them with other relevant search terms to seek out opportunities and provide a clear focus for your account. Our research strategies provide us with key information on your target demographic and allow us to tailor adverts to appeal to those customers.
- Once we have structured and detailed keyword list, we will begin creating ads to make sure you stand out from your competitors.
- We will monitor your account closely and update and refine where appropriate. Landing pages will be optimized to reduce your bounce rate and conversion tracking will be put into place so we know what works and what doesn’t.
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Working with Zelst over these past 12 months has been great. The work they’ve done has helped grow our organic traffic by 50% year on year, and in the last few weeks has seen us rank number one on Google for our target keyword for the first time!
Luke McMullen, Marketing Manager
How We Achieved Over 94% Annual Sales Growth Through Paid Media
Read how we developed a viable conversion model for our client in the wig sector and achieved a Return on Ads Spend (ROAS) of over 11 at a cost of sale (COS) of 9.04%.
As well as an annual sales growth of 94%, the increase in Google click costs was just 33.65%.
Working with a specialized Microsoft Ads agency means your PPC campaigns will be Profitable, Planned and Controlled!
How will Microsoft Ads management help your business thrive?
Microsoft Ads optimization offers an excellent opportunity to maximize exposure across platforms, as well as targeting a new subset of your audience. Research suggests that Bing users tend to be older and somewhat more affluent, so if that plays into your audience you might be missing a trick by not investing in Microsoft Ads.
Read our blog post on Bing Ads vs Google Ads to see how the two platforms measure up.
Managing your Microsoft Ads account effectively leads to a more efficient campaign, increasing your click-through rate and conversions, as well as ensuring your spend is used efficiently and effectively to get you the best results possible.
Microsoft Ads reporting also shows trends and statistics each month so you know where to improve to send your Microsoft Ads account in the right direction.
If you’re still not sure whether Bing is the right PPC platform for your business, check out our blog or get in touch with our expert team, who will be more than happy to discuss your business’s needs and help you find the perfect PPC solution.
What can you expect from us?
We believe that the best relationships are built on mutual trust, openness and honesty. At Zelst, we only work with one business in any industry or vertical, so if we partner with you, we are entirely committed to your online success.