Alex Murdoch

Alex studied English Language and Literature at the University of Oxford, followed by an MA in Writing for Performance and Publication at the University in Leeds. After dabbling in theatre and screenwriting for a couple of years, he joined the marketing team of a bathroom company before becoming a member of the Content team at Zelst in September 2024.

As a Content Marketing Specialist, Alex spends his days researching, planning, writing and optimising content for the various clients that work with Zelst, improving their visibility while consolidating their brand identity. Fascinated with voice and tone, Alex enjoys immersing himself in the language of each client to ensure that his content is always true to the brand he is representing.

As his role within the company continues to develop, Alex has become more involved in content ideation and strategy for certain clients, finding opportunities for them to assert their expertise on unexplored topics or get ahead of the latest industry trends.

Outside of work, Alex loves nothing more than indulging in his favourite childhood pastimes. When he’s not getting stuck into a LEGO set or watching a classic animated movie, he’s rambling around the Yorkshire Wolds or escaping to the Lake District.