Jasmine Cheema

Jasmine studied English Literature with Creative Writing at the University of Leeds, during which time she completed a year-long placement with the Disney+ EMEA Content team in London. She was a pharmaceutical dispenser and COVID-19 vaccinator throughout her studies and joined the Content team at Zelst in September 2025

As a Digital Marketing Assistant, Jasmine’s responsibilities range from creating email newsletters, getting stuck into social media marketing, conducting content audits and drafting and optimising content. She thoroughly enjoys writing content for Zelst’s clients and looking at ways to improve their existing online presence.

Outside of work, Jasmine is an absolute movie buff, thoroughly enjoys baking for her friends and family and loves arts and craft activities like pottery painting.