Lucy Pickard

Lucy joined Zelst in October 2024 as a Digital Marketing Assistant after graduating with a First-Class degree in Business Management from Leeds Trinity University, where she discovered her passion for marketing and digital strategy. Throughout her studies, she developed a strong foundation in consumer behaviour, branding and digital strategy, skills she now applies in her role at Zelst

As a Digital Marketing Assistant, Lucy’s expertise spans to a variety of areas, including conducting keyword research, analysing site performance, and implementing SEO strategies to help clients achieve long-term growth. Working across various departments allows Lucy to gain insights into multiple aspects of digital marketing, enabling her to broaden her skill set and deepen her expertise in SEO and beyond.

Outside of work, Lucy is passionate about fitness, the outdoors and travel. She loves staying active, whether it’s pushing herself at the gym or going on scenic hikes. Travelling to new countries is one of her biggest passions and she’s always looking for the next adventure to broaden her horizons. Whether hiking through mountains, discovering new cultures, or maintaining her fitness routine, Lucy is always seeking new ways to stay active and embrace the world around her.