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Effective eCommerce Reactive Marketing Examples

What is Reactive Marketing? Reactive marketing refers to campaigns, adverts or social media marketing posts that are responsive and relatively unexpected or sudden.

What is Reactive Marketing?

Risk and Reward

Reactive Marketing Examples on Social Media

1. Entertainment

2. Informational

  • Cannabis Justice: raising awareness for the disparity between how white and black weed smokers are construed and prosecuted.
  • Cone Together: calling on Home Secretary Priti Patel to end inhumane detention.
  • Climate Justice: educating and trying to influence climate change policies.

3. Brand Banter

Reactive Marketing on Webpages During Lockdown

4. Free People

Free people reactive ecommerce example


ASOS reactive marketing example

6. H&M

H&M reactive marketing example

7. Sweaty Betty

Sweaty Betty reactive marketing example

8. Savoy

The Savoy London reactive marketing example