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Is SEO Worth It in 2024?

13 May 2024

Is SEO Worth It in 2024?

SEO is an intangible product, where results take time and cannot be guaranteed, so, is it worth doing? We, at Zelst, think so. Find out why here. By Peter Van Zelst

11 Oct 2021

Black Friday Digital Marketing: 16 Things to Think About

Although originally an American tradition, Black Friday was introduced to Britain by Amazon in 2010. By Vic Dillon

18 Aug 2021

Effective eCommerce Reactive Marketing Examples

Reactive marketing refers to campaigns, adverts or social media marketing posts that are responsive and relatively unexpected or sudden.

SEO Migration Guide Checklist

04 Jan 2021

The SEO Migration Guide

We've compiled this SEO Migration Guide Checklist. Covering the main issues to consider before starting to, move a website. By Peter Van Zelst

How Much Should You Spend on Google Ads this Christmas?

02 Nov 2020

How Much Should You Spend on Google Ads this Christmas?

How Much Should You Spend on Google Ads this Christmas? What We’re Advising Ecommerce Clients to Do This November and December: By Lottie Joy

PPC Performance During the Covid-19 Pandemic

15 Jun 2020

Zelst Clients’ PPC Performance During the Covid-19 Pandemic

Read about our clients' PPC performance during the Covid-19 pandemic and what we expect the impact to be on future campaigns. By Peter Van Zelst

Green Shoots of Recovery in the Spring of Coronavirus

25 May 2020

Green Shoots of Recovery in the Spring of Coronavirus

Covid-19 has been extremely difficult, even catastrophic for many businesses, however, there are some green shoots of recovery in the spring. By Phoebe Redfern

website bounce rate

11 May 2020

8 Ways Web Design and Content Affect Website Bounce Rate

Discover the eight ways web design and content affect website bounce rate, including our tips for reducing bounce rate percentages.

Free Google Shopping Ads

07 May 2020

Free Google Shopping Ads – How You Can Benefit

Google has launched Free Google Shopping Ads in the US, and we suspect they will soon be available in the UK. Learn how you could benefit here. By Phoebe Redfern

Woman Stressed Infront of Computer

06 Jun 2019

How to Move Your Website Without Damaging Your SEO

Moving Your Website Without Damaging Your SEO is one of the biggest and most stressful challenges any SEO faces. By Sophie Challis

Risk and Reward of Dominating PPC

23 Jun 2016

Risk and Reward of Dominating PPC

Decipher the risk and reward of dominating PPC, while understanding how to maintain a strong search presence and manage spend with our PPC tips. By Lottie Joy

02 Apr 2016

Digital Marketing Glossary

Ever wondered what a term means or particular word refers to? See our dictionary of digital marketing terms as your guide.

How Much of an Impact has Google Shopping Made?

23 Mar 2016

How Much of an Impact has Google Shopping Made?

Google Shopping has been going on for quite some time now but how much of an impact has it made on the e-commerce industry?

Protecting Your Site From the Latest Magento Hack

03 Oct 2015

Protecting Your Site From the Latest Magento Hack

Attacks on ecommerce sites are becoming increasingly common. Protect your website from the latest Magento hack with this 5-minute guide.

23 Jun 2015

Fossils, HTTPS, Millenials, League Tables and Matt

Discover how fossils are connected to SEO, new seismic algorithm changes within Bing, and why all the biggest brands start with the letter A!