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Tips for Optimizing Social Media Activity

It’s no surprise that social media must be considered as part of your Black Friday social marketing strategy.

Our 10 best Black Friday social media posting tips:

  • Using your brand logo as your profile picture on all platforms.
  • Using the same @ handle on Instagram, Pinterest, Twitter and TikTok.
  • Update your Instagram and Pinterest shopping to include discounted products in your Black Friday social media campaign.
  • Update all links, and fix any that are broken.
  • Pin a tweet to the top of your Twitter feed.
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