United Kingdom
Display Advertising
Display adverts are delivered through various networks, the largest of which is the Google Display Network (GDN). The Display Network reaches over 90% of users worldwide, and although it is a more passive form of advertising, it delivers tangible results.
The Display Network uses a completely different set of rules to search, as display advertising is trying to engage with customers who aren’t always in shopping mode. You can submit image, video or text ads which are then selected to appear on websites which are contextually relevant.
Find out how you can maximize performance with Google display advertising on our blog.
What Is Display Advertising?
Display advertising appears on third-party websites, exposing your brand to potentially relevant audiences. The adverts can use text, images, video and audio, and they link back to your website to drive traffic.
There are different types of display adverts available, including personalized ads, contextually-targeted, remarketing and, possibly the most familiar to many people, site-placed ads, where your advert appears on another website’s page. You can choose to target your ads on websites that your customers frequently visit, or let Google place your ads where your customers are likely to see it based on their search history.
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Google Display Network
Display adverts are delivered through various networks, the largest of which is the Google Display Network (GDN). The Display Network reaches over 90% of users worldwide and although it is a more passive form of advertising, it delivers tangible results.
The Display Network uses a completely different set of rules to search, as display advertising is trying to engage with customers who aren’t always in shopping mode. You can submit image, video or text ads which are then selected to appear on websites which are contextually relevant.
Find out how you can maximize performance with Google display advertising on our blog.
Benefits of display advertising
Display advertising is incredibly useful for many businesses. All our display advertising campaigns are tailored to your business so that new, relevant customers will be ready to purchase on your website.
Some of the ways display advertising can benefit your business include:
- Allowing you to reach new customers and tell them about your product or service.
- Utilizing an advertising form that doesn’t irritate customers but appears alongside content that already interests them.
- Giving you complete control of your advertising without spending too much of your budget. Stripping down your ads and making amendments is simpler and cheaper than with other types of advertising.
Working with a Display Advertising Agency
Effective display advertising works by investigating customer thought patterns, geographic hotspots and frequently used keywords. We use all this information to understand the needs of your current customers and translate it into an effective marketing message for the customers who haven’t discovered you yet.
We then design relevant, eye-catching ads that include your brand, marketing message and a clear call to action. We always analyze how display advertising fits into your overall digital marketing strategy and look for placements that will result in higher engagement and more conversions.
If your business could benefit from the expertise of a highly-qualified display advertising agency, please don’t hesitate to get in touch with the expert team at Zelst today.