Skip to main content
We are aware of a LinkedIn/Email recruitment scam, from people purporting to represent Zelst. We are aware they are using fake domains like zelstwork.io and non-authentic emails. This is a potential Phishing risk and is not connected to Zelst.
Sitemap
What Does E-E-A-T Mean in AI Content Evaluation Why Is Local SEO Important? What Are AI Overviews and When Are They Generated? The Growing Importance of Large Language Models in Digital Marketing Zero-Click Searches: Why SEO Metrics Need to Change SEO Value in 2025 Does Reducing or Removing Written Content Affect Search Visibility? Our Guide to April Fools’ Marketing Zelst’s Guide to Local SEO What Is a 301 Redirect and Do They Impact Your SEO? The Value of SEO The SEO Migration Guide Paid Strategies Shouldn’t be Flat-Packed: Three Red Flags to Look Out For | Part 1 Paid Strategies Shouldn’t be Flat-Packed: Strategy-Building | Part 2 Tactics vs Strategy: Why SEOs Shouldn’t Focus on Industries | Part 1 Tactics vs Strategy: Why SEOs Shouldn’t Focus on Industries | Part 2 Are Facebook & Instagram Going to Charge Users? | A Guide to EU Meta Updates Celebrating Neurodiversity in Digital Marketing Search Intent-Based Keyword Strategy SEO Trend Predictions for 2024 10 Best SEO Chrome Extensions Available for Free What is Google SERP Volatility and How to Respond Why You Should Go To brightonSEO How to Use Headings for SEO What is Sustainable Search Marketing? 10 Benefits of Digital Marketing for Your Business How to Do Keyword Research for Content Writing in 4 Easy Steps The Value of SEO Site Audits GA4 Attribution Models Simplified Are Forums Dying? Why Forum Participation Can Boost Your SEO Strategy Microsoft Launches Performance Marketing Campaigns What is E-E-A-T in SEO? Micro and Macro Influencer: Which Is Right for Your Business? Why Has My Google Analytics Changed? Our Top Tips on How to Stay up to Date with Digital Marketing Trends How to Use Search Marketing to Outperform Competitors Why is Title Tag Optimisation Important? 15 Best Proofreading Tips How to Optimise for Google Featured Snippets in 10 Steps Microsoft Ads Vs Google Ads: The Benefits of Bings Ads Digital Marketing for Local Sports Clubs Guide How to Get a Job in Digital Marketing The Latest Social Media Trends Predicted for 2022 10 of the Best Christmas Marketing Campaigns Why are Backlinks Important in SEO? How Zelst’s Predictions for SEO Trends for 2021 Fared 10 Search Marketing Myths Busted Wellness Tips for Office Workers How to Build Brand Loyalty 10 Tips for Optimising Your Black Friday Social Media Activity 10 Benefits of Video Marketing on Instagram What Can I Do to Get Fake Online Reviews Removed? The Google Ads Kick-Ass Guide to Black Friday Black Friday Digital Marketing: 16 Things to Think About Why is Quality Content Important for SEO? Strange Mobile Usability Issues Reports In-house Marketing vs Agency | Pros and Cons of Outsourced Marketing How to Improve Your Business’ Instagram Accessibility for Visually Impaired Users Print vs Digital: Why Online Content is so Important Everything You Need To Know About Social Media Influencer Marketing Different Types of Digital Marketing Agencies Explained 19 Major Google Shopping Problems Page Title Update Confirmed by Google How to Promote Music Through Social Media Music Marketing A Guide to the Google Page Experience/Core Web Vitals Update Effective eCommerce Reactive Marketing Examples How to Convert Instagram Followers into Sales How to Improve Your Business’ TikTok Accessibility for Hearing Impaired Users 20 Best Social Media Marketing Tips for Businesses Ten Instagrammable Places in Harrogate Are Google Images Free to Use? 19 Inspiring Ways to Generate Content Ideas How to Share Content and Get Others to Share Yours Content Marketing Glossary 5 Benefits of Work Experience for Students Ultimate Guide to Creating Buyer Personas How to Stop the Wrong Page Ranking for Your Target Keyword The Best Places for Lunch in Harrogate How to Prepare a Case Study in 5 Simple Steps Jobhunting During Lockdown: A Success Story PPC Terms Explained | The Ultimate PPC Glossary 7 Game-Changing Ways to Use Google Trends for SEO 15 Easy SEO Wins to Outrank Your Competitors on Google Facebook Ads and the Impact of iOS 14 Full-service Agency vs Specialist Agency in Digital Marketing 2021 Social Media Trends Every Marketer Needs to Know 2020 Organic and Paid Search Growth Highlights at Zelst 12 SEO Trends for 2021 The Google Core Update December 2020 Republishing Content: Breathe New Life Into Your Copy 4 Simple Steps to Creating a Pillar Content Strategy How to Create Relevant Content in 10 Steps What are the Best PPC Platforms for Your Business? How Much Should You Spend on Google Ads this Christmas? How to Compete with Big Companies using SEO 10 Tips on Using Email Marketing to Generate Leads 4 Ways to Use Artificial Intelligence in SEO Using User Generated Content: How to Turn Your Customers into Your Promoters The Implications of Falling Search Visibility and 3 Ways to Reverse It The Importance of Context in Content Marketing Understanding Common HTTP Errors 6 Step Checklist to Find the Right Digital Marketing Agency What is Google Discover and Why Do You Need It? How to Write SEO Friendly Content 7 Free Digital Marketing Tools We Use Every Day What is On-Page SEO and Why is it Important? Why You Should be Using Pinterest for Business Zelst Clients’ PPC Performance During the Covid-19 Pandemic How to Disavow Bad Backlinks by Creating a Disavow File Green Shoots of Recovery in the Spring of Coronavirus Why You Should Be Repurposing Content The Truth About Guest Blogging and SEO 8 Ways Web Design and Content Affect Website Bounce Rate Free Google Shopping Ads – How You Can Benefit AdWords is Changing 7 SEO Best Practices that are Fundamental in 2020 How to Create a Blog Content Plan in 7 Steps What does SERP mean and what exactly are SERP Features? How We Can Help You Through the Coronavirus Crisis How to be Seen Online During COVID-19 20 Tips for Working From Home Productively Five of the Best Ways to Use Canva for Business 2019 Organic and Paid Growth Highlights at Zelst Four Ways to Improve Page Speed and Why it Matters The Zelst Glossary of SEO Key Terms Google Ad Extensions New Update Long-Tail Keywords and How to Use Them Four Easy-to-Fix Copywriting Mistakes The Whys and Hows of Hashtags 3 Objections to a Digital Marketing Investment and Their Solutions Deceptive Site Ahead or Social Engineering Content Warnings Social Media Engagement Metrics and How to Use Them 3 Reasons to Invest in Video Ad Campaigns for Google and Social Media What Makes Good SEO? – A Brief Guide Google Display Advertising: Google Display Campaign Optimisation for Maximising Performance How to Move Your Website Without Damaging Your SEO Which Type of Digital Marketing is Best for Your Business? How to Check Duplicate Content on your Website Understanding Google Analytics: Definitions of Key Analytics Terms Understanding Google Analytics: Part 2 2018 Organic and Paid Growth Highlights at Zelst Upcoming Event: Successful Lead Generation in Digital Marketing A Complete Guide to Social Media for UK Companies How to Create an Effective Digital Marketing Budget My Experience Within a Digital Agency The Google Medic Update, 5 Months on: the Digital Doctor Returns The First Ever Digital Doctor Live Stream Q&A Webinar How to Calculate Your AdWords Budget Solve your Digital Problems with the Zelst Digital Doctor AdWords Bidding Strategies: The Battle of the Bids 6 Signs You’re Doing Content Marketing Wrong (and How to Correct it) What is an Infographic and Why Use Them? Why Google Analytics Is Important – The Essentials of Campaign Tracking The Immediate Benefits of SEO; a Beginner’s Perspective August 2018 Google Algorithm Update. Were you a Winner or Loser? What You Need to Know Creating a Social Media Style Guide to Better your Online Presence 3 Reasons Why You Should Personalise the Digital Experience (and Exactly How You Can Do It) Why has Google AdWords Become Google Ads? Why Is Content Marketing Important For Your Business? The Art of (Digital Marketing) War 5 Key Ingredients to a High Performing Blog Post My Time At Zelst Three Key Takeaways from Search Leeds 2018 How to Increase Conversions by Optimising Your Product Page SEO Audit Stage 2 – The Detailed Keyword Analysis Digital Marketing for Universities, Its Importance and What You Need to Do The Increasing Importance of Featured Snippets in Search How Accurate are Mobile Conversion Rates? Simple Guide to Website GDPR Compliance The Threat to Your Content That’s Hiding in Plain Sight What People Searched for in 2017 How Long Should a Meta Description Be in 2018 Build an Online Empire With These Social Media Predictions for 2018 Our Guide to Getting Found on Google Is Your Online Christmas Marketing Campaign Ready? 3 Ways Content Marketing is Changing in 2018 Getting Physical for National Stress Awareness Day How to get the Most from Google Shopping The Digital Toolkit that Delivers Results The Next Chapter Begins for Zelst in Our New Office! New AdWords is Here Attention-Grabbing or SEO Friendly? Beat Competition with Your Content The Importance of Conversion Rate Optimisation Damage Control Using Social Media – Brand Reputation Management How to Respond to Negative Reviews Keyword Cannibalisation – Why You Should Watch What You Write Smart Selling on Social Media Platforms The Evolution of Social Media for Social Media Day Using Content to Repair a Damaged Brand Reputation How to Solve Issues with Duplicate Content The Growing Impact of Voice Search Online How and Why to Use Instagram For Your Business My Adventures at Leeds Digital Festival How Live Streaming Can Benefit Your Brand Website Migration Checklist March Google Ranking Update Fred Rocks the SEO World Does it have to be PPC vs SEO? Google’s Smarter Real Time Search Kills Checklist SEO Website Accessibility: Improve Your Site with SEO What is Social Media and What Can we Expect in 2017? How will Content Marketing Evolve in 2017? Knowledge is Power: Fangirling over Featured Snippet A Week in the Life of Amaya Introducing the Google Mobile First Index How will Google Penguin 4.0 Affect Your Site Possum – Another Google Algorithm Update Google Updates: What is Penguin 4.0? The Research Requirements for Effective Content New Google Merchant Centre Google is Cracking Down on Pop up Ads Does SEO Have an Impact on Voice Search Results? Digital Marketing and the Olympics The Social Media Acronyms Everyone Should Know The Importance Of Local SEO How Will the New Google Ads Change Search Marketing Zelst tackle Google Search Bootcamp! How the Internet Reacted to the UK’s Brexit Vote Risk and Reward of Dominating PPC How Business Blogging Can Improve Your ROI Pokémon GO and Digital Marketing? How to Deal with Negative Social Media Comments Avoiding A Google Manual Penalty Recipe for Trouble – LinkedIn, Snapchat, Referendum, Mobile and More Should You Be Worried By Data Breaches? The Rise of the Mega-Menu Google Announces Major AdWords Changes putting Mobile First How Social Media Changed in May 2016 26 Essential Search Engine Optimisation Terms You Should Know New changes to Shopping for Mobile users Why Being Mobile Friendly Just Got A Lot More Important How to Rebrand Your Business In the Limelight: Peter Choosing A Digital Strategy: SEO vs. PPC Creating an SEO Friendly Site Structure that Users will Love In the Limelight: Charlie Gambling on Google, Hacks, Stats, Closets and Mobile Making the Perfect Product Data Feed for Google Shopping Google Plus or Google Negative? Using Google+ For Business In the Limelight: Sophie Why Did Google Issue A Manual Action Penalty This Weekend? Benefits of Using Facebook For Business 8 of the Best Social Media Platforms for Businesses The Implications of the New Google Ad Layout Change Social Media Glossary | The A-Z of Social Media Terms Digital Marketing Glossary A Week in the Life of Sarah How to launch a Brand New Website with Added Zest How Much of an Impact has Google Shopping Made? Happy Birthday Twitter A Week in the Life of Peter 6 Ways to Find Happiness at Work A Week In The Life of Sophie 5 Steps to Becoming an All-Star Content Creator Maximising Engagement on Social Media The Danger of Google Ranking Factor Lists Protecting Your Site From the Latest Magento Hack Mobilegeddon: The Aftermath The Secrets of Successful Link Building in 2015 Search Engine Ranking Factors, Advertising, Christmas and Happiness Robots, Programmatic, The Over 55’s and Attribution Site moves, what became of Mobilegedon, the rise and rise of video, Google Tag Manager and Beer Fossils, HTTPS, Millenials, League Tables and Matt A slinky new Panda, social media, mobile advertising and an office IT giveaway More Changes to Google Shopping, Mobile Usage and Need to be Responsive Merry Go Rounds, Panda’s, Security and Summer Blind faith in Google Maps question, Christmas in June and Mince pies Demise of an Internet Icon, Buy buttons and Site Moves The Importance of Making Your Website Mobile Friendly Cold Calling is Dead. Long Live Inbound Marketing! Profit Driven Search Marketing: Why Flexibility Equals Profitability Why Use Google Shopping? Improving Your Inbound Content Marketing A Quick Recap of the Recent Changes to Google Search What is Search Network with Display Select? What is HTTPS and Why is it Important for SEO? New Study Reveals Organic CTR by Position in the SERPs Google AdWords Quality Score and its Importance Seasonal SEO Campaigns Search Engine Rivalry Between Microsoft’s Bing and Google
Contact
Monday to Friday
9:00 am to 5:00 pm
US Office
Zelst LLC
361 Newbury St
5th Floor
Boston
Massachusetts
MA 02115
UK Office
Zelst
AdHouse
52 East Parade
Harrogate
North Yorkshire
HG1 5LT
Be seen, Get found
Zelst LLC Copyright 2026
Made by Bramble
