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Blog Index

What Does E-E-A-T Mean in AI Content Evaluation

What Are AI Overviews and When Are They Generated?

The Growing Importance of Large Language Models in Digital Marketing

Zero-Click Searches: Why SEO Metrics Need to Change

SEO Value in 2025

Does Reducing or Removing Written Content Affect Search Visibility?

Our Guide to April Fools’ Marketing: Why It Works & How to Nail It This April Fools’ Day

Why Is Local SEO Important?

Zelst’s Guide to Local SEO

What Is a 301 Redirect and Do They Impact Your SEO?

The Value of SEO

The SEO Migration Guide

Paid Strategies Shouldn’t be Flat-Packed: Strategy-Building | Part 2

Paid Strategies Shouldn’t be Flat-Packed: Three Red Flags to Look Out For | Part 1

Tactics vs Strategy: Why SEOs Shouldn’t Focus on Industries | Part 2

Tactics vs Strategy: Why SEOs Shouldn’t Focus on Industries | Part 1

Meta Announces Reduced Price for Ad-Free Subscription in Europe

Celebrating a Neurodiverse Team in Digital Marketing

Search Intent-Based Keyword Strategy

SEO Trend Predictions for 2024

10 Best SEO Chrome Extensions Available for Free

What is Google SERP Volatility and How to Respond

Why You Should Go To brightonSEO

How to Use Headings for SEO

What is Sustainable Search Marketing?

10 Benefits of Digital Marketing for Your Business

How to Do Keyword Research for Content Writing in 4 Easy Steps

The Value of SEO Site Audits

GA4 Attribution Models Simplified

Why Has My Google Analytics Changed?

Micro and Macro Influencer: Which Is Right for Your Business?

Are Forums Dying? Why Forum Participation Can Boost Your SEO Strategy

Microsoft Launches Performance Marketing Campaigns

What is E-E-A-T in SEO?

Our Top Tips on How to Stay up to Date with Digital Marketing Trends

How to Use Search Marketing to Outperform Competitors

Why is Title Tag Optimisation Important?

15 Best Proofreading Tips

How to Optimize for Google Featured Snippets in 10 Steps

Bing Ads Vs Google Ads: The Benefits of Bings Ads

How Zelst’s Predictions for SEO Trends for 2021 Fared

How to Get a Job in Digital Marketing

The Latest Social Media Trends Predicted for 2022

10 of the Best Christmas Marketing Campaigns

Why are Backlinks Important in SEO?

10 Search Marketing Myths Busted

How to Build Brand Loyalty

10 Tips for Optimizing Your Black Friday Social Media Activity

10 Benefits of Video Marketing on Instagram

What Can I Do to Get Fake Online Reviews Removed?

The Google Ads Kick-Ass Guide to Black Friday

Black Friday Digital Marketing: 16 Things to Think About

Exciting Company Growth at Zelst

Why is Quality Content Important for SEO?

Strange Mobile Usability Issues Reports

In-house Marketing vs Agency | Pros and Cons of Outsourced Marketing

How to Improve Your Business’ Instagram Accessibility for Visually Impaired Users

Print vs Digital: Why Online Content is so Important

Everything You Need To Know About Social Media Influencer Marketing

19 Major Google Shopping Problems

Different Types of Digital Marketing Agencies Explained

Page Title Update Confirmed by Google

How to Promote Music Through Social Media Music Marketing

A Guide to the Google Page Experience/Core Web Vitals Update

Effective eCommerce Reactive Marketing Examples

How to Convert Instagram Followers into Sales

How to Improve Your Business’ TikTok Accessibility for Hearing Impaired Users

How to Respond to Negative Reviews

20 Best Social Media Marketing Tips for Businesses

Are Google Images Free to Use?

19 Inspiring Ways to Generate Content Ideas

How to Stop the Wrong Page Ranking for Your Target Keyword

How to Share Content and Get Others to Share Yours

Content Marketing Glossary

5 Benefits of Work Experience for Students

Ultimate Guide to Creating Buyer Personas

How to Prepare a Case Study in 5 Simple Steps

PPC Terms Explained | The Ultimate PPC Glossary

15 Easy SEO Wins to Outrank Your Competitors on Google

7 Game-Changing Ways to Use Google Trends for SEO

Facebook Ads and the Impact of iOS 14

Full-service Agency vs Specialist Agency in Digital Marketing

2021 Social Media Trends Every Marketer Needs to Know

2020 Organic and Paid Search Growth Highlights at Zelst

12 SEO Trends for 2021

The Google Core Update December 2020

Republishing Content: Breathe New Life Into Your Copy

4 Simple Steps to Creating a Pillar Content Strategy

How to Create Relevant Content in 10 Steps

What are the Best PPC Platforms for Your Business?

How Much Should You Spend on Google Ads this Christmas?

How to Compete with Big Companies using SEO

10 Tips on Using Email Marketing to Generate Leads

4 Ways to Use Artificial Intelligence in SEO

Using User Generated Content: How to Turn Your Customers into Your Promoters

The Implications of Falling Search Visibility and 3 Ways to Reverse It

The Importance of Context in Content Marketing

Understanding Common HTTP Errors

6 Step Checklist to Find the Right Digital Marketing Agency

What is Google Discover and Why Do You Need It?

How to Write SEO Friendly Content

7 Free Digital Marketing Tools We Use Every Day

What is On-Page SEO and Why is it Important?

Zelst Clients’ PPC Performance During the Covid-19 Pandemic

Why You Should be Using Pinterest for Business

How to Disavow Bad Backlinks by Creating a Disavow File

Why You Should Be Repurposing Content

Green Shoots of Recovery in the Spring of Coronavirus

The Truth About Guest Blogging and SEO

8 Ways Web Design and Content Affect Website Bounce Rate

Free Google Shopping Ads – How You Can Benefit

7 SEO Best Practices that are Fundamental in 2020

How to Create a Blog Content Plan in 7 Steps

What does SERP mean and what exactly are SERP Features?

20 Tips for Working From Home Productively

Five of the Best Ways to Use Canva for Business

2019 Organic and Paid Growth Highlights at Zelst

Four Ways to Improve Page Speed and Why it Matters

The Zelst Glossary of SEO Key Terms

Lead Form Google Ad Extensions

Long-Tail Keywords and How to Use Them

Four Easy-to-Fix Copywriting Mistakes

The Whys and Hows of Hashtags

3 Objections to a Digital Marketing Investment and Their Solutions

Deceptive Site Ahead or Social Engineering Content Warnings

Social Media Engagement Metrics and How to Use Them

3 Reasons to Invest in Video Ad Campaigns for Google and Social Media

What Makes Good SEO? – A Brief Guide

Five Social Media Tips for Curating a Cohesive Brand

Google Display Advertising: Google Display Campaign Optimisation for Maximising Performance

How to Move Your Website Without Damaging Your SEO

Which Type of Digital Marketing is Best for Your Business?

How to Check Duplicate Content on your Website

Understanding Google Analytics: Definitions of Key Analytics Terms

Understanding Google Analytics: Part 2

2018 Organic and Paid Growth Highlights at Zelst

Upcoming Event: Successful Lead Generation in Digital Marketing

A Complete Guide to Social Media for US Companies

Digital Doctor Surgery and Q&A January 2019

How to Create an Effective Digital Marketing Budget

My Experience Within a Digital Agency

The Google Medic Update, 5 Months on: the Digital Doctor Returns

The First Ever Digital Doctor Live Stream Q&A Webinar

How to Calculate Your AdWords Budget

Solve your Digital Problems with the Zelst Digital Doctor

AdWords Bidding Strategies: The Battle of the Bids

6 Signs You’re Doing Content Marketing Wrong (and How to Correct it)

What is an Infographic and Why Use Them?

Why Google Analytics Is Important – The Essentials of Campaign Tracking

The Immediate Benefits of SEO; a Beginner’s Perspective

August 2018 Google Algorithm Update. Were you a Winner or Loser? What You Need to Know

Creating a Social Media Style Guide to Better your Online Presence

3 Reasons Why You Should Personalize the Digital Experience (and Exactly How You Can Do It)

Why has Google AdWords Become Google Ads?

Why Is Content Marketing Important For Your Business?

The Art of (Digital Marketing) War

5 Key Ingredients to a High Performing Blog Post

My Time At Zelst

Three Key Takeaways from Search Leeds 2018

How to Increase Conversions by Optimizing Your Product Page

Digital Marketing for Colleges, Its Importance and What You Need to Do

SEO Audit Stage 2 – The Detailed Keyword Analysis

The Increasing Importance of Featured Snippets in Search

How Accurate are Mobile Conversion Rates?

Simple Guide to Website GDPR Compliance

The Threat to Your Content That’s Hiding in Plain Sight

What People Searched for in 2017

How Long Should a Meta Description Be in 2018

Build an Online Empire With These Social Media Predictions for 2018

Our Guide to Getting Found on Google

Is Your Online Christmas Marketing Campaign Ready?

3 Ways Content Marketing is Changing in 2018

How to get the Most from Google Shopping

The Digital Toolkit that Delivers Results

The Next Chapter Begins for Zelst in Our New Office!

New AdWords is Here

Attention-Grabbing or SEO Friendly? Beat Competition with Your Content

The Importance of Conversion Rate Optimization

Damage Control Using Social Media – Brand Reputation Management

Keyword Cannibalization – Why You Should Watch What You Write

Smart Selling on Social Media Platforms

The Evolution of Social Media for Social Media Day

Using Content to Repair a Damaged Brand Reputation

How to Solve Issues with Duplicate Content

How to Generate a Link through Outreach

The Growing Impact of Voice Search Online

How and Why to Use Instagram For Your Business

My Adventures at Leeds Digital Festival

How Live Streaming Can Benefit Your Brand

Website Migration Checklist

March Google Ranking Update Fred Rocks the SEO World

Does it have to be PPC vs SEO?

Google’s Smarter Real Time Search Kills Checklist SEO

Website Accessibility: Improve Your Site with SEO

What is Social Media and What Can we Expect in 2017?

How will Content Marketing Evolve in 2017?

Knowledge is Power: Fangirling over Featured Snippet

Introducing the Google Mobile First Index

How will Google Penguin 4.0 Affect Your Site

Possum – Another Google Algorithm Update

Google Updates: What is Penguin 4.0?

The Research Requirements for Effective Content

New Google Merchant Center

Google is Cracking Down on Pop up Ads

Does SEO Have an Impact on Voice Search Results?

Digital Marketing and the Olympics

The Social Media Acronyms Everyone Should Know

The Importance Of Local SEO

Pokémon GO and Digital Marketing?

How Will the New Google Ads Change Search Marketing

Zelst tackle Google Search Bootcamp!

Risk and Reward of Dominating PPC

How Business Blogging Can Improve Your ROI

Recipe for Trouble – LinkedIn, Snapchat, Referendum, Mobile and More

How to Deal with Negative Social Media Comments

Avoiding A Google Manual Penalty

Should You Be Worried By Data Breaches?

The Rise of the Mega-Menu

Google Announces Major AdWords Changes putting Mobile First

How Social Media Changed in May 2016

26 Essential Search Engine Optimization Terms You Should Know

New changes to Shopping for Mobile users

Why Being Mobile Friendly Just Got A Lot More Important

How to Rebrand Your Business

In the Limelight: Peter

Choosing A Digital Strategy: SEO vs. PPC

Creating an SEO Friendly Site Structure that Users will Love

Gambling on Google, Hacks, Stats, Closets and Mobile

Making the Perfect Product Data Feed for Google Shopping

Google Plus or Google Negative? Using Google+ For Business

AdWords is Changing

Why Did Google Issue A Manual Action Penalty This Weekend?

Benefits of Using Facebook For Business

8 of the Best Social Media Platforms for Businesses

The Implications of the New Google Ad Layout Change

Social Media Glossary | The A-Z of Social Media Terms

Digital Marketing Glossary

How to launch a Brand New Website with Added Zest

How Much of an Impact has Google Shopping Made?

Happy Birthday Twitter

A Week in the Life of Peter

6 Ways to Find Happiness at Work

5 Steps to Becoming an All-Star Content Creator

Maximizing Engagement on Social Media

The Danger of Google Ranking Factor Lists

Protecting Your Site From the Latest Magento Hack

Mobilegeddon: The Aftermath

The Secrets of Successful Link Building in 2015

Search Engine Ranking Factors, Advertising, Christmas and Happiness

Site moves, what became of Mobilegedon, the rise and rise of video, Google Tag Manager and Beer

Fossils, HTTPS, Millenials, League Tables and Matt

A slinky new Panda, social media, mobile advertising and an office IT giveaway

More changes to Google Shopping, mobile usage and need to be responsive

Merry Go Rounds, Panda’s, Security and Summer

Blind faith in Google Maps question, Christmas in June and Mince pies

Demise of an Internet Icon, Buy buttons and Site Moves

The Importance of Making Your Website Mobile Friendly

Cold Calling is Dead. Long Live Inbound Marketing!

Profit Driven Search Marketing: Why Flexibility Equals Profitability

Why Use Google Shopping?

Improving Your Inbound Content Marketing

A Quick Recap of the Recent Changes to Google Search

What is Search Network with Display Select?

What is HTTPS and Why is it Important for SEO?

New Study Reveals Organic CTR by Position in the SERPs

Google AdWords Quality Score and its Importance

Seasonal SEO Campaigns

Search Engine Rivalry Between Microsoft’s Bing and Google

Careers Index

Digital Marketing Assistant - Technical

Digital Marketing Assistant - Technical

SEO Strategist

Case Studies Index

Fertility Clinic SEO Case Study

3.6% to 28.76%: White-Label Growth in Conversion Rate for Luxury Health Club & Gym Client

15,044.30% Increase in Traffic and 1,517,33% Increase in Search Visibility for Our Parcel Delivery Client

241% Increase in Social Media Visibility in Four Months

Turning Around a Site in Decline and Achieving a 417% Increase in Search Visibility in 18 Months

Increasing Search Visibility from 0% to 20%+ in Two Years

21.45% Increase in Search Visibility in Six Months

310.10% Increase in Search Visibility in 16 Months

81.96% Improvement in Average Position for Specialist Legal Client

Complete Change of Target Market and a 21.50% Increase in Site Visibility Since the Site Launch

559% Increase in Search Visibility and 115% Organic Search Traffic in Six Months

Site Migration SEO Case Study

Specialist PPC White-Label Service

Increasing Year-on-Year Organic Search Clicks by 306% with Strategic Content and SEO

Achieving Year-on-Year Organic Search Clicks of 306% with Strategic Content and SEO

Increasing Organic Traffic by 184% with Targeted Optimization in a Highly Competitive, Specialist Legal Sector

Growing Location Visibility with Google Business Profile by 84%

Benefits of a Black Friday Sale

Benefits of a Pre-Black Friday Sale

Supporting a US Agency with a UK Based Senior Digital Team

Increasing Organic Search Revenue By 168% Using Content

278% Increase in Revenue from Organic Search

Ecommerce Site SEO Migration

Achieving 196.99% Increase in Search Visibility with Targeted Optimization

Reducing cost per conversion by over 40% with a targeted paid search strategy

Increasing Revenue by 63.03% For Our Ecommerce Client During the Pandemic

Achieving Profitable Sales on Black Friday 2020 vs 2019

How to Grow a Business Through a PPC Conversion Model

Delivering a ROAS of 28.11 (and growing!) with Microsoft Ads

Increasing Audience Retention by 642.95% With a Targeted Content Strategy

Increasing organic search traffic by 84.64% using targeted content optimization

Growing Search Visibility for a Technology Company

Growing Content to Achieve SERPs Domination

Increasing Organic Search Traffic by Over 900% With an E-a-T Driven Content Strategy

Increasing Organic Search Traffic by 493% With Content

Building Organic Traffic To A Brand New Website

Driving Revenue Growth With Organic Search Traffic

How We Increased Search Visibility by 864% And Organic Search Traffic by 5,079% In Three Years.

Building Links Using Quality Content for an SME Site

Driving Revenue Growth with Organic Search Traffic

How Can You Tell if SEO Works?

Increasing Revenue From Organic Search by 61.25% In Just 3 Months

Contact

Expertise Index

White-Label SEO Services

White-Label Local SEO

Conversion Rate Optimization

Google Penalty Removal

White-Label Link Building

White-Label Content Marketing

Inbound Marketing

Business Competitor Analysis Services

Content Optimisation Services

Content Marketing Audit Services

SEO Content Writing Services

Keyword Research

Content Gap Analysis

Social Media Marketing

White-Label Social Media Management

White Label Social Media Advertising

White-Label Email Marketing Services

Facebook Ads Management

LinkedIn Ads Management

AI Search Optimisation Services

AI Search Analytics

AI Search Reporting Services

Generative Engine Optimisation Services (GEO)

White-Label Paid Media Management

White-Label PPC Agency

Google Ads Management

Microsoft Ads Management

Amazon Ads Management

Paid Search Account Optimization

Google Shopping Optimization | Product Listing Ad Optimization

Programmatic Advertising

Digital Remarketing

General

Data Processing

Terms and Conditions

Home

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Agencies

Team Index

Peter Van Zelst

Sarah Van Zelst

Phoebe Redfern

Sophie Challis

James Ager

Kelly-Louise Callisen

Aisha Tindale

Tunisha Chesman

Scott Stockdale

Alex Murdoch

Sophie Eblett

Lucy Pickard

Emma Healey

Jasmine Cheema

Pongo

Henry

Visibility Report